#SMWLA

June 12 - 13




[ACADEMY B3] Instagram for Brands and Businesses: Determining Content Pillars, Calendaring, and Leveraging Insights

Hosted by Social Media Week

wednesday, June 12, 2019

4:45 PM - 5:30 PM

The Broad Stage: The Edye

SEATING IS LIMITED TO THE FIRST 55 PEOPLE. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

With more than 1 billion monthly active users, Instagram continues to dominate the social media landscape – with good reason. This visually appealing platform is here to stay and a top-recommended marketing channel for brands and businesses (nearly 80% of Instagram users follow at least one business!).

In this session, you’ll learn proven tips and tricks for building your brand’s audience on Instagram, from identifying your content pillars, creating an editorial calendar, and leveraging insights and data proactively to grow your business. This will include:

  • Building a solid strategy by determining your brand’s content pillars
  • Social media calendaring: Create and maintain a social media editorial calendar that allows you to plan out your feed and in-the-moment content for Instagram Stories
  • Decoding insights: Learn the benefits of an Instagram business profile and how to leverage data and insights

Event Location



Social Media Week

[ACADEMY B3] Instagram for Brands and Businesses: Determining Content Pillars, Calendaring, and Leveraging Insights

June 12, 2019 - 4:45 PM - 5:30 PM

Hosted by Social Media Week




Lindsay Mauch

Lindsay Mauch

Founder & Chief Marketing Officer, LTM Digital

lindsaymauch

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