How Legacy Brands Break Through Walled Gardens with Compelling Creative

2:30 PM - 3:15 PM

Hosted by Adaptly

MAIN STAGE: The Broad Stage 1310 11th St Santa Monica CA 90401




Traditional media like out-of-home and television are relatively passive and reactive. Advertisers have to wait until a campaign ends and another one starts in order to make improvements based on learnings.

On the other hand, digital media like Facebook and Twitter enable brands to boost efficiencies through data- and technology-driven capabilities like A/B testing and real-time optimizations. This is especially important when it comes to delivering attention-grabbing creative that compels relevant audiences to action.

In this session, Adaptly and a leading brand will discuss:

  • The true value of creative optimization in the walled garden (paid social) environment
  • How the consumer packaged goods (CPG) industry prioritizes creative optimizations in walled gardens versus traditional media
  • Important metrics to evaluate when optimizing creative in walled gardens

Venue & Location

MAIN STAGE: The Broad Stage

1310 11th St
Santa Monica, CA 90401





Social Media Week

2:30 PM - 3:15 PM

How Legacy Brands Break Through Walled Gardens with Compelling Creative

#SMWAdaptly






  • Atin Kulkarni

     

    Atin Kulkarni

    Head, Global Media Strategy & Director

    PepsiCo

    atinkulkarni
  • Nikhil Sethi

     

    Nikhil Sethi

    Co-Founder and CEO

    Adaptly

    nsethi