Traditional media like out-of-home and television are relatively passive and reactive. Advertisers have to wait until a campaign ends and another one starts in order to make improvements based on learnings.
On the other hand, digital media like Facebook and Twitter enable brands to boost efficiencies through data- and technology-driven capabilities like A/B testing and real-time optimizations. This is especially important when it comes to delivering attention-grabbing creative that compels relevant audiences to action.
In this session, Adaptly and a leading brand will discuss:
- The true value of creative optimization in the walled garden (paid social) environment
- How the consumer packaged goods (CPG) industry prioritizes creative optimizations in walled gardens versus traditional media
- Important metrics to evaluate when optimizing creative in walled gardens