#SMWLA

June 17 - 18, 2020




Listening For A Change: Reddit’s Community-Based Approach To Brand Strategy

Hosted by Reddit

thursday, June 13, 2019

10:05 AM - 10:30 AM

The Broad Stage

Stage 1

What good is a story if nobody is listening? This session will spotlight how Reddit’s admins have learned from the platform’s hubs for genuine conversation, where vulnerability and dialogue power remarkable transformations each and every day. We will begin with a study of unique subreddits for civil discourse like r/ChangeMyView or honest self-reflection like r/AmITheAsshole and explore how their culture has informed Reddit’s transparent approach to communicating with its own users – and it turn how this has become the playbook for Reddit’s Brand Strategy team.

Attend this session and learn:

  • Which Social Listening tools to use for Reddit
  • How to derive insights from Reddit’s unique conversations
  • Best Practices for engaging with Reddit users & communities

Event Location



Social Media Week

Listening For A Change: Reddit’s Community-Based Approach To Brand Strategy

June 13, 2019 - 10:05 AM - 10:30 AM

Hosted by Reddit




Will Cady

Will Cady

Head of Brand Strategy, Reddit

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