#SMWLA

June 12 - 13




Making Your Brand Personal: How To Succeed With Authentic Social Content

Hosted by ipsy

thursday, June 13, 2019

4:40 PM - 5:05 PM

The Broad Stage

Stage 1

In a world full of influencers, content creators, and social media all-stars, it’s hard to stand out above the crowd. Consumers want to be able to connect to your brand and feel as though the content you’re sharing online speaks directly to them. In this talk, ipsy’s Head of Business Development, Corey Weiss, will share his insights into how to establish brand loyalty with your customers by being authentic. He’ll share advice on how to best blend customer analytics with consumer strategy to get the social results your team is looking for, share more on the benefits of working with partners and creators to delight your customers, and why creating a personalized experience for your followers online should be the number one goal.

Event Location



Social Media Week

Making Your Brand Personal: How To Succeed With Authentic Social Content

June 13, 2019 - 4:40 PM - 5:05 PM

Hosted by ipsy




Corey Weiss

Corey Weiss

Head of Business Development, ipsy

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