Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social

Hosted by National Geographic

tuesday, June 13, 2017

10:00 AM - 10:45 AM

The Broad Stage

Stage 1

National Geographic aims to inspire, enlighten, and activate audiences around the world, encouraging them to go further and test the limits of what is possible. As one of the most revered brands in the world, National Geographic is the number one non-celebrity brand on Instagram (over 102 million followers) which is just one facet of its incredible social media footprint:

  • Nearly 170mm followers on Facebook
  • Over 28 million followers on Twitter
  • More than 6 million subscribers on YouTube and over 2.2B video views
  • Nearly 15mm Snapchat followers
  • Over 1mm Pinterest followers

During #SMWLA Claudia Malley, EVP Partner Solutions, and Adam Quinn, VP Digital will share insights and perspectives on how they are leveraging innovative thinking, and consumer insights to maintain their position as one of the most relevant and inspiring brands in social media.

National Geographic celebrates the explorer inside all of us; those go, do and push themselves further. Our stories are told by the world’s best scientist, explorers, photographers and filmmakers. We offer true 360 experiences across an unparalleled portfolio of media assets – television channels, magazines, kids, travel, books, video, events and some of the most followed digital and social platforms in the world. As a trusted global super brand, National Geographic touches over 760 million consumers of every age, in every part of the world, every single month and maintains a social footprint of over 350 million faithful followers.

With an unwavering commitment to the power of science, exploration and storytelling to change the world, National Geographic is a forward thinking multi-media company, with purpose at its core. We return 27% of our proceeds to the non-profit National Geographic Society, creating a virtuous cycle of storytelling and philanthropy committed to research, science, conservation and exploration.

Event Location



Social Media Week

Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social

June 13, 2017 - 10:00 AM - 10:45 AM

Hosted by National Geographic




Claudia Malley

Claudia Malley

EVP, Partner Solutions, National Geographic

Adam Quinn

Adam Quinn

VP Digital, National Geographic