Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social

10:00 AM - 10:45 AM

Hosted by National Geographic

MAIN STAGE: The Broad Stage 1310 11th St Santa Monica CA 90401

National Geographic aims to inspire, enlighten, and activate audiences around the world, encouraging them to go further and test the limits of what is possible. As one of the most revered brands in the world, National Geographic is the number one non-celebrity brand on Instagram (over 102 million followers) which is just one facet of its incredible social media footprint:

  • Nearly 170mm followers on Facebook
  • Over 28 million followers on Twitter
  • More than 6 million subscribers on YouTube and over 2.2B video views
  • Nearly 15mm Snapchat followers
  • Over 1mm Pinterest followers

During #SMWLA Claudia Malley, EVP Partner Solutions, and Adam Quinn, VP Digital will share insights and perspectives on how they are leveraging innovative thinking, and consumer insights to maintain their position as one of the most relevant and inspiring brands in social media.

National Geographic celebrates the explorer inside all of us; those go, do and push themselves further. Our stories are told by the world’s best scientist, explorers, photographers and filmmakers. We offer true 360 experiences across an unparalleled portfolio of media assets – television channels, magazines, kids, travel, books, video, events and some of the most followed digital and social platforms in the world. As a trusted global super brand, National Geographic touches over 760 million consumers of every age, in every part of the world, every single month and maintains a social footprint of over 350 million faithful followers.

With an unwavering commitment to the power of science, exploration and storytelling to change the world, National Geographic is a forward thinking multi-media company, with purpose at its core. We return 27% of our proceeds to the non-profit National Geographic Society, creating a virtuous cycle of storytelling and philanthropy committed to research, science, conservation and exploration.

Venue & Location

MAIN STAGE: The Broad Stage

1310 11th St
Santa Monica, CA 90401

Social Media Week

10:00 AM - 10:45 AM

Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social


  • Claudia Malley


    Claudia Malley

    EVP, Partner Solutions

    National Geographic

  • Adam Quinn


    Adam Quinn

    VP Digital

    National Geographic