KEYNOTE: Origin to Social - Virtual Reality at Sundance Institute's New Frontier with the "Godmother of VR," Nonny de la Peña

1:30 PM - 2:20 PM

Hosted by Sundance Institute

MAIN STAGE: The Broad Stage 1310 11th St Santa Monica CA 90401

Join Sundance Institute as we revisit the reincarnation of virtual reality, its vibrant evolution, and the medium’s current ‘golden blossom’ moment. Tour the full lay of the land, from the film industry’s first glimpse of VR at the 2012 Sundance Film Festival’s New Frontier program to ongoing advances in socialized VR experiences. This keynote will orient audiences for Sundance’s subsequent “Socialized VR” panel.

Learn how VR became powerfully reincarnated as a new medium on the rise via:

  • A 2011 collaboration process between a journalist and a teenage creative technologist
  • A risky curatorial decision made by programmers at the Sundance Film Festival, New Frontier program
  • A perfect storm that converged technology, diverse storytellers, and the attention of the financial world onto an experimental program called New Frontier at Sundance
  • Rapid buy-in from tech companies, storytellers, developers, and financiers that resulted in new business models and innovations in both technology and storytelling
  • What is on the horizon of this explosively expanding field

Snag a free, limited artist edition of Google Cardboard designed by New Frontier Festival and Story Lab alum Yung Jake. This cardboard mobile phone mount allows you to experience VR on your own mobile screen. You can even use your Google Cardboard to take New Frontier VR home.

Sundance Institute
Founded in 1981 by Robert Redford, Sundance Institute is a nonprofit organization that provides and preserves the space for artists in film, theatre, and new media to create and thrive. The Institute’s signature Labs, granting, and mentorship programs, dedicated to developing new work, take place throughout the year in the U.S. and internationally. The Sundance Film Festival, NEXT FEST (Los Angeles), and other public programs connect audiences to artists in igniting new ideas, discovering original voices, and building a community dedicated to independent storytelling.

New Frontier
New Frontier at Sundance Institute is a dynamic initiative created to identify and foster independent artists working at the convergence of film, art, media, live performance, music and technology. Since 2007, the New Frontier exhibition at the Sundance Film Festival has provided the highest level of curation in the emerging field, incorporating fiction, non-fiction and hybrid projects to showcase transmedia storytelling, multi-media installations, performances and films. New Frontier activities also include an annual Story Lab for artists to develop new work as well as Day Labs in cities across the United States and a Residency Program.

Venue & Location

MAIN STAGE: The Broad Stage

1310 11th St
Santa Monica, CA 90401

Social Media Week

1:30 PM - 2:20 PM

KEYNOTE: Origin to Social - Virtual Reality at Sundance Institute's New Frontier with the "Godmother of VR," Nonny de la Peña


  • Nonny de la Peña

    Nonny de la Peña

    CEO, Founder

    Emblematic Group