#SMWLA

June 12 - 13




People > Products: How Connecting Content and Commerce Can Drive 1,447% Growth

Hosted by Shopify Plus

wednesday, June 12, 2019

9:15 AM - 9:55 AM

The Broad Stage

The power of content resides not in its direct ability to sell — although it can. Content’s true power comes from galvanizing an audience, entering its heart and mind through a consistent story well told. (Then, the sales.)

Drawing together the best of today’s DTC marketing — and a behind-the-scenes look at exactly how Pura Vida has become one of the world’s fastest-growing online brands — you’ll discover how to connect content and commerce through storytelling.

Humans are irreducibly relational and self-centered. That’s the genius of great content: to connect us to something bigger than ourselves and a vision of who we can be. Brands that deliver this sew themselves into the lives of their customers in a way that products can’t.

Attend this session and learn:

  • What three ingredients drive story-led commerce (and the one killer mistake)
  • How Pura Vida unites influencers and micro-influencers around a lifestyle, not a product
  • Why consumers crave brands with a mission and social consciousness as well as how to unleash UGC as your secret weapon

Event Location



Social Media Week

People > Products: How Connecting Content and Commerce Can Drive 1,447% Growth

June 12, 2019 - 9:15 AM - 9:55 AM

Hosted by Shopify Plus




Aaron Orendorff

Aaron Orendorff

Editor in Chief, Shopify Plus

Griffin Thall

Griffin Thall

Co-Founder & CEO, Pura Vida Bracelets