Tastemade, a programmer of addictive food content, will deconstruct the process by which its content is created, optimized and perfected for a millennial audience. Tastemade is setting the standard for mobile entertainment content and its videos are viewed billions of times a month, shared in multiple languages and across multiple platforms, including Facebook, Instagram and Snapchat. Join this event to learn how their footage is crafted from scratch for a local, mobile audience and about the technology-driven feedback loop that turns audience and engagement data into views from hundreds of millions of people every month.
- Understanding of Tastemade’s inception and goals
- Understanding of the process behind creating Tastemade content
- How content is optimized for local audiences and different platforms
- Proof points that demonstrate how successful this is