The Recipe For a Global Phenomenon: How Food Videos Became the Language of the Web

1:30 PM - 1:55 PM

Hosted by Tastemade

MAIN STAGE: The Broad Stage 1310 11th St Santa Monica CA 90401




Tastemade, a programmer of addictive food content, will deconstruct the process by which its content is created, optimized and perfected for a millennial audience. Tastemade is setting the standard for mobile entertainment content and its videos are viewed billions of times a month, shared in multiple languages and across multiple platforms, including Facebook, Instagram and Snapchat. Join this event to learn how their footage is crafted from scratch for a local, mobile audience and about the technology-driven feedback loop that turns audience and engagement data into views from hundreds of millions of people every month.

Audience take-aways:

  • Understanding of Tastemade‚Äôs inception and goals
  • Understanding of the process behind creating Tastemade content
  • How content is optimized for local audiences and different platforms
  • Proof points that demonstrate how successful this is

Venue & Location

MAIN STAGE: The Broad Stage

1310 11th St
Santa Monica, CA 90401





Social Media Week

1:30 PM - 1:55 PM

The Recipe For a Global Phenomenon: How Food Videos Became the Language of the Web

#SMWTastemade






  • Joe Perez

     

    Joe Perez

    Co-Founder

    Tastemade

    joeperez