#SMWLA

June 12 - 13




Scrappy Not Crappy: How to Create Content for All Your Channels on a Budget

Hosted by Grubhub

wednesday, June 12, 2019

5:15 PM - 5:55 PM

The Broad Stage

Stage 1

The session will explore – and debunk – the myths that creating content social and other owned channels needs to be expensive and complicated. Hear from Mallorie Rosenbluth, Director of Social Media and Content Strategy for Grubhub, on how to create and scale content to reach and engage your target audience where they are.

Attend this session and learn:

  • How to set up your team to ensure content coverage on all channels
  • Utilizing influencers to build your content library
  • Activating the content hub and spoke model
  • How to focus on quality of content vs. quantity of content

Event Location



Social Media Week

Scrappy Not Crappy: How to Create Content for All Your Channels on a Budget

June 12, 2019 - 5:15 PM - 5:55 PM

Hosted by Grubhub




Mallorie Rosenbluth

Mallorie Rosenbluth

Director of Social Media and Content Strategy, Grubhub

mallorierose