#SMWLA

June 12 - 13




Sports & Social Listening: Brand Noise to Strategic Insights with the Milwaukee Brewers

Hosted by Talkwalker

wednesday, June 12, 2019

11:35 AM - 12:15 PM

The Broad Stage

Stage 2

Emotions, passion, sweat & brands? Sports entertainment! The North American sports market value is expected to rise to $80.3 billion by 2022. Managing media rights, dealing with sponsorship challenges, inventing merchandising that works, handling brand image, taking care of fans on the ground and on social…how will sports marketers hit a home-run in 2019?

Together with Marla Grossberg, Consumer Insights & Strategy Director for the Milwaukee Brewers, we’ll deep-dive into the Brewers’ use of social listening: brand and fan insights, competitive intelligence, fraud detection, paid vs. organic, sponsorship engagement & crisis management.

Event Location



Social Media Week

Sports & Social Listening: Brand Noise to Strategic Insights with the Milwaukee Brewers

June 12, 2019 - 11:35 AM - 12:15 PM

Hosted by Talkwalker




Nate Bonsignore

Nate Bonsignore

Regional Manager West Coast, Talkwalker

Marla Grossberg

Marla Grossberg

Consumer Insights & Strategy Director, Milwaukee Brewers

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