Although influencer marketing started as mainly an awareness vehicle, newer social media features such as Instagram’s “Swipe Up” and Pinterest’s “Shop the Look” pins have enabled influencer campaigns to also drive product sales in a measurable way. So, what role do influencers play in the purchase funnel now? And how can brands best work with them to drive sales, without taking away from the authentic appeal that drew audiences to these influencers in the first place? What role do social media platforms and retail technology partners, such as rewardStyle and LikeToKnowIt, play in the path from awareness to conversion?
In this panel discussion, attendees will get to hear from a dynamic mix of influencers and brands, who will share their informed perspectives based on their experiences driving sales with influencer campaigns. They will share examples of successful campaigns, and practical advice based on lessons learned from which approaches and tactics worked… and which did not.