Direct to Consumer brands have held an advantage over traditional brands for quite some time – they 100% own the brand-consumer relationship, they have a breadth of data on their shoppers, and they are more nimble at meeting consumer demands.
So, with all of those advantages, how does a traditional brand compete? They’ve got to get personal!
With only 22% of shoppers satisfied with the level of personalization they currently receive from brands, there is a huge opportunity for traditional companies to start connecting with their consumers on a more personal level to build relationships and strengthen brand loyalty.
Attend this session and learn:
- How brands are using data to personalize communication with their target audience
- Why personalization is so important to compete with D2C brand
- What tactics brands find most effective at connecting with shoppers