#SMWLA

June 12 - 13




This Just Got Personal: How Traditional Brands can Compete with Direct to Consumer

Hosted by Collective Bias, an Inmar Platform

wednesday, June 12, 2019

11:35 AM - 12:15 PM

The Broad Stage

Stage 1

Direct to Consumer brands have held an advantage over traditional brands for quite some time – they 100% own the brand-consumer relationship, they have a breadth of data on their shoppers, and they are more nimble at meeting consumer demands.

So, with all of those advantages, how does a traditional brand compete? They’ve got to get personal!

With only 22% of shoppers satisfied with the level of personalization they currently receive from brands, there is a huge opportunity for traditional companies to start connecting with their consumers on a more personal level to build relationships and strengthen brand loyalty.

Attend this session and learn:

  • How brands are using data to personalize communication with their target audience
  • Why personalization is so important to compete with D2C brand
  • What tactics brands find most effective at connecting with shoppers

Event Location



Social Media Week

This Just Got Personal: How Traditional Brands can Compete with Direct to Consumer

June 12, 2019 - 11:35 AM - 12:15 PM

Hosted by Collective Bias, an Inmar Platform




Jessica Chu

Jessica Chu

Brand Manager, Fragrance, Coty

Leah Logan

Leah Logan

VP Media Products Strategy and Marketing, Collective Bias, An Inmar Platform

Asher Rapkin

Asher Rapkin

Director, Global Business Marketing, Messenger and Emerging Platforms, Facebook

Austin Ratner

Austin Ratner

Affiliate + Partnerships Marketing Manager, HP