KEYNOTE: Time, Attention & Immersion - Why it Matters for Today's Connected Consumer, with Eric Berger, EVP, Sony Pictures Television Digital Networks
1:30 PM - 2:20 PM
Hosted by Crackle, Sony Pictures Television
MAIN STAGE: The Broad Stage 1310 11th St Santa Monica CA 90401
Time. It’s something we all desperately wish we had more of… But no one has it. Our whole day revolves around running out of time, needing to find the time and justifying where our time is spent. Being busy has become our way of life…
Services like Uber, Blue Apron, Amazon Delivery, Instacart, Washio, Travelocity, Door Dash… They’re becoming a way of life. Why? The easy answer: to save time. So we can be efficient.
However, customers will make time for things and experiences that matter to them, and the good news is that if you can provide an experience that’s immersive, people won’t just give you their time, they will give you their attention.
- Learn how publishers can build up consumer attention so that our content gets fully absorbed by the consumer.
- Cultivate an understanding of what today’s time-savvy consumer wants.
- Hear a discussion about how Crackle is making this possible in today’s peak TV and VOD era.
Venue & Location
MAIN STAGE: The Broad Stage1310 11th St
Santa Monica, CA 90401