June 17 - 18, 2020

TV Insights and Beyond

Hosted by YouGov

wednesday, June 12, 2019

2:20 PM - 3:00 PM

The Broad Stage

Stage 2

With TV consumption habits changing dramatically in the past few years, it has never been more important to analyze the behavior surrounding engagement. Join Hamish Brocklebank from YouGov Signal as he explores how to measure this data against marketing.

In this session, we will dive into how leveraging aggregated digital analytics can help us understand the marketing campaign life cycles of not just television shows and movies, but brands and beyond.

Event Location

Social Media Week

TV Insights and Beyond

June 12, 2019 - 2:20 PM - 3:00 PM

Hosted by YouGov

Hamish Brocklebank

Hamish Brocklebank

Managing Director & Founder, YouGov Signal

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