#SMWLA

June 12 - 13




User-Generated Content: New Data, Best Practices, and Concerns

Hosted by Chute

wednesday, June 8, 2016

11:30 AM - 11:50 AM

The Broad Stage

Stage 1

After months researching, surveying, interviewing and gathering data around user-generated content (UGC), Chute CEO Ranvir Gujral will take to the stage to share brand new data around what UGC means from both marketer and consumer perspectives. What are the biggest hurdles around user-generated content? How do preferences shift based on age? Gujral will also dive into real examples and tactics of UGC successes and failures that attendees can learn from and implement (or avoid) – including a primer on the legal considerations marketers must remember when tapping into UGC.

Takeaways:

  • Brand new research around millennial preferences around UGC – broken down into the 3 current major millennial life stages
  • Data around marketers’ preferences, successes, pain points, and fears from using UGC
  • The 5 levels of UGC rights clearance
  • UGC best practices
  • The biggest UGC mistakes to avoid

About Ranvir Gujral:
Ranvir Gujral is the CEO and co-founder of Chute, the user-generated content solution for enterprise brands. An entrepreneur in spirit, Gujral is the previous co-founder of LifeGrams Corporation and Blue Whale Labs. Currently, he serves on the board of The Detroit Foundation – a nonprofit focused on reinvigorating the city through social entrepreneurship and job growth. Previous speaking engagements include SXSW, the Digiday Brand Summit, SES, and Interactive Day San Diego.

Event Location



Social Media Week

User-Generated Content: New Data, Best Practices, and Concerns

June 8, 2016 - 11:30 AM - 11:50 AM

Hosted by Chute




Ranvir Gujral

Ranvir Gujral

CEO, Chute