#SMWLA

June 17 - 18, 2020




Using Multicultural Content to Build Brand Advocates

Hosted by Dole

wednesday, June 12, 2019

12:25 PM - 1:05 PM

The Broad Stage

Stage 2

Multicultural consumers can become your most powerful brand advocates if you approach them in a manner that creates long term social connections. To succeed, focus on brand sentiment as a core goal and support that outcome with a commitment to creative community management that reflects the varied interest and language preferences of multicultural consumers.

In this session, you’ll learn how to activate these fans and they will reward you with sharing and word of mouth.

Attend this session and learn:

  • How to identify the gems that connect with your multicultural audience
  • How to expand the influence of your most loyal customers
  • How community management is critical to curation in multicultural audiences

Event Location



Social Media Week

Using Multicultural Content to Build Brand Advocates

June 12, 2019 - 12:25 PM - 1:05 PM

Hosted by Dole




Vanessa Beltran

Vanessa Beltran

Senior Brand Manager / Consultant, Dole Packaged

Yendy Rojo

Yendy Rojo

Associate Director of Social Media, Orcí

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