#SMWLA

June 12 - 13




What a 72-Year-Old Iconic Brand Can Teach Us About Storytelling

Hosted by Fender

wednesday, June 12, 2019

10:05 AM - 10:30 AM

The Broad Stage

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others.

The company is not only a revered music industry name, but also a cultural icon with a mission to exceed the expectations of music enthusiasts worldwide.

Join Evan Jones, Chief Marketing Officer at Fender Musical Instruments Corporation, for a deep look at the storied guitar brand’s foray into digital, as well as the marketing and social media strategy responsible for maintaining the Fender and guitar’s relevance in music and culture.

Attend this session and learn:

  • How to use social media to drive change
  • Case studies where brands successfully use social to take a stance
  • How to tactfully use social media to voice an opinion

Event Location



Social Media Week

What a 72-Year-Old Iconic Brand Can Teach Us About Storytelling

June 12, 2019 - 10:05 AM - 10:30 AM

Hosted by Fender




Evan Jones

Evan Jones

Chief Marketing Officer, Fender Musical Instruments Corporation