From a young programmer and journalist when internet did not exist, to a Social Media Strategic when the evolution of technology and connectivity allowed her. Paula is a Latin American entrepreneur who studied Management and worked 18 years in Digital Marketing with accounts like Disney, Unilever, Panasonic, Grupo Carso, ebay. Human communication, liberty and connection in all levels are her passions. This helped by technology is what encouraged her to found Soulnet because Social Media was the missing piece of the now completed puzzle. Since 2015 she brings to Mexico City, Social Media Week Mexico. This is the global conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, culture. She is part of Sandbox community and a columnist at Entrepreneur en Español.