Embracing innovation in Social Media (and the risks that come with it)

11:15 AM - 12:15 PM

Hosted by Eventcrowd

Miami Ad School 571 NW 28th St Miami Florida 33127




At the community we have an agile culture and approach to ideas.  We develop campaigns for a cultural fluid target that embraces innovation, meaning we too have to embrace innovation.  We like to move fast, jump on new technologies or platforms, but being a first mover comes with challenges and risks.  Today we’re talking innovations with our creative and production teams around two big campaigns this summer we developed using Facebook Live while Live for Verizon and Twitter Emoji Targeting for Corona and all the lessons we learned along the way.

Session Takeaways:

-How to build an agile agency culture

-How to manage and prepare for risk

-How to sell in and execute campaigns that involve never tested innovations

-Tips and tricks for producing live content

-How to get the most of out Facebook Live, Facebook Canvas and Twitter Emoji Ad formats


Venue & Location

Miami Ad School

571 NW 28th St
Miami, Florida 33127











Embracing innovation in Social Media (and the risks that come with it)

Hosted by: Eventcrowd
#SMWMiami
Friday
September
16
Miami
Official Event
11:15
am
-
12:15
pm



Speakers

  • Andy Amendola

    Andy Amendola

    Director of Digital and Social Media Strategy / The Community

    @AndyAmendola

  • Rodrigo Butori

    Rodrigo Butori

    Vice President / The Community

    @Communitarians

  • Rémy Law

    Rémy Law

    Jr. Art Director / The Community.

    @RemyLaw

  • Andy Murillo

    Andy Murillo

    Senior Integrated Producer / The Community.

    @Murillo_75

  • Natalie Rojas

    Natalie Rojas

    Jr Copywriter / The Community.

    @Natr0jas