At the community we have an agile culture and approach to ideas.  We develop campaigns for a cultural fluid target that embraces innovation, meaning we too have to embrace innovation.  We like to move fast, jump on new technologies or platforms, but being a first mover comes with challenges and risks.  Today we’re talking innovations with our creative and production teams around two big campaigns this summer we developed using Facebook Live while Live for Verizon and Twitter Emoji Targeting for Corona and all the lessons we learned along the way.

Session Takeaways:

-How to build an agile agency culture

-How to manage and prepare for risk

-How to sell in and execute campaigns that involve never tested innovations

-Tips and tricks for producing live content

-How to get the most of out Facebook Live, Facebook Canvas and Twitter Emoji Ad formats