If you want to reach an engaged audience of more than 100 million active daily users who consume more than 8 billion daily video views, you need to start using Snapchat. During this hands on session, Cathy Hackl and Jed Record will demistify one of the hottest social media platforms available to storytellers and brands today. Get rid of your Snapchat fear and start engaging on Snapchat.

You will learn:

• The basics of using Snapchat to share stories and promote your products
• Why you want to reach the millenial, millenial minded and Gen Z users on the platform
• How do geofilters work
• Case studies of brands that are rocking it on Snapchat
• How to work with influencers on the platform
• How to get instant feedback from customers