Adriana Serna

Director of Communications , Caribbean Hotel and Tourism Association

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Adriana is a communications expert and social media strategist with over 15 years of experience in working with international corporations such as Aeromexico Airlines, Tiffany, Franklin Templeton, Tampico Beverages and World Research Group. The founder of a social media training company, Blue Compass Group, she has provided specialized training for the Miami Herald and Goldman Sachs 10,000 small business program. Adriana has also been an expert speaker at Social Media Day Miami for the past three years and most recently was a moderator at Florida Social Con at Florida International University.

Upcoming SMW Events


Past SMW Events

The Art of Selling Experiences through Social Media

10:00 AM - 11:00 AM

Hosted by Eventcrowd

Miami Ad School


How Mobile Social Media Is Powering the Traveler Experience

4:30 PM - 5:30 PM

Hosted by Eventcrowd

Miami Ad School