SMWMiami POSTPONED TO 2018
Chief Innovation Officer, Cookerly Public Relations
In his role as an SVP at Cookerly Public Relations (cookerly.com), Stephen M. Brown, APR, develops creative new approaches to reach and impact media and influencers and stand out in the crowded multimedia marketplace.
Brown’s 20-year career spans consumer, corporate, technology, healthcare and government accounts, with a through-line of adding creativity to campaigns and national or global visibility to the companies and organizations he serves. Brown has been featured in PR Week, Wall Street Journal and Marketing News, was named one of “15 to watch” by PR News and “Top 40 Under 40” by the Atlanta Business Chronicle and has led teams to more than 12 national awards, including the 2015 PRSA Bronze Anvil for the “True Cost of Fraud” campaign. He has recently landed client stories on CNN, FOX and NBC and in The New York Times, Wall Street Journal, Mashable and The Associated Press.
In his work at global PR firms, he has helped LexisNexis to elevate big data to fight business and healthcare fraud, Philips Electronics to promote a child-friendly X-ray technology into hospitals, Coca-Cola to launch the Freestyle device, InterfaceFLOR to showcase a global sustainability study, Lowe’s to envision integrated seasonal DIY campaigns, McDonald’s to introduce its line of espresso-based coffee products and UPS to kick off its synchronized commerce platform.
Drawing from a features reporting career for Gannett Newspapers on the East Coast, entertainment media on the West Coast and even his current blog SilverScreenCapture.com, he focuses his PR work on breakthrough content development, building influencer relationships in both traditional and digital spheres and hosting ideation sessions for campaigns that help organizations advance their mission.
Brown also leads Cookerly’s executive media training programs that help companies bring corporate messaging to life through brand ambassadors. He has trained more than 1,500 executives in ten years, ranging from CEOs for national print and broadcast to a company’s chief scientist for a Today Show interview to a home improvement retailer’s specially-selected associates for TV appearances nationwide.
Brown is active in the Atlanta community in the Leadership Atlanta class of 2007, as past president of PRSA Georgia, chairman of the Board of Directors for Actor’s Express theatre, advisory board member for The Alliance at Woodruff Arts Center and past president of housing/healthcare nonprofit Jerusalem House. He is a graduate of the University of South Carolina Honors College and the College of Journalism, where the student support center bears his name.