Isabel Bucaram

Director of VIP Planning Production, Public Relations and Marketing, CNN

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Isabel Bucaram is the Director of VIP Planning Production, Public Relations and Marketing liaison for CNN en Español. Bucaram has been responsible for building and executing multilevel communications plans for CNN en Español’s property with measurable hallmarks. The key targets include general consumer media; specialized media; general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders, to position the company in the U.S. Hispanic and general market. Her role included developing communications strategy and overseeing execution of messaging related to the CNN en Español’ s business, talent, programming portfolio and industry position. She provides strategic direction and advisory to the executive management team via campaigns strategy, research, and daily editorial planning.

She worked closely with CNN’s Corporate Communications Department and with CNN and CNN en Español Latin America. Moreover, Bucaram provided local media with complete, compelling and timely information regarding CNN en Español activities including programming, marketing, distribution, advertising, and licensing activities and events, to build and strengthen relationships with key members of the media, opinion leaders and possible partners in the non-profit sector.

Moreover, she is the primary network liaison with Turner Marketing Group to ensure a relevant placement on the U.S. Hispanic media. Bucaram’s other responsibilities included handling the PR social media campaign to promote the network’s efforts, crisis communications with the legal and S&P department, and talent image.

As the VIP Planning Producer, Bucaram has played a critical role in planning the biggest news stories and personalities since 2010 and bringing these stories into the living rooms of millions of global viewers on a nightly basis. During her tenure, Cala, a daily prime time show that airs from 9-10 pm, established an unrivaled reputation for quality programming and exclusive interviews with A-list guests. She works with senior producers and participates in weekly editorial meetings to discuss editorial strategy. She analyzes with S and P sensitive guests, performs pre interviews and plans sensitive guest interviews for special projects for CNNE

She is responsible for planning special events such as the Presidential Summit in Cartagena and Panama, the presidential elections in Argentina 2015 among others. She is also responsible for taking Cala on the road to different countries like Colombia, Panama, Mexico, Venezuela, Argentina, Chile, Dominican Republic and Bolivia, as well as to different markets in the U.S such as Los Angeles and New York. When it comes to one-on-one exclusive interviews on Cala, Bucaram secured an unrivaled list of some of the most sought after personalities and newsmakers, including personalities from show business like: Gloria and Emilio Estefan; actresses Elsa Pataki, Adamari Lopez and Maria Conchita Alonso; TV presenter and entertainer Don Francisco; Jon Secada, Pitbull, pianist Raul di Blasio; actress and singer Jennifer Lopez; singers Lupillo Rivera, Paloma San Basilio, Ricardo Arjona, Yuri, Alejandro Sanz, Daddy Yankee, Olga Tañon and Placido Dominguez; actors Damian Bichir, Ana Obregon, Eugenio Derbez, Rob Schneider, Jada Pinkett Smith, Susana Gimenez, William Levy, Kate del Castillo and Diego Boneta.

In the area of politics, she has secured interviews with president of Bolivia, Evo Morales (It was the first interview after a diplomatic scandal concerning refusal by some European nations to allow his presidential plane to land, which he blames on the U.S.),  president of Chile, Michelle Bachelet; former president of Peru, Alejandro Toledo; former presidents of Guatemala, Vinicio Cerezo and Otto Perez Molina; senator Marco Rubio; President of Salvador, Mauricio Funes; President of Ecuador, Rafael Correa; retired U.S. Foreign Service officer, James Cason; former president of Guatemala, Jorge Elias Serrano; former president of Ecuador, Abdala Bucaram; former president of Dominican Republic, Hipolito Mejia; former president of Colombia, Alvaro Uribe; President of Colombia, Juan Manuel Santos; former Presidents of Panama, Ricardo Martinelli and Mireya Moscoso; former president of Nicaragua, Enrique Bolaños; and President of Paraguay, Federico Franco, among others.

Moreover, other relevant personalities in the world that she has secured for the show include: fashion designer Carolina Herrera; former Chilean tennis player Fernando Gonzalez; artists Romero Britto; dog whisperer Cesar Millan; Nobel Peace Prize Winner, Rigoberta Menchu; Nobel Peace Prize winner and former president of Poland, Lech Walesa; Larry King; writer Alvaro Vargas Llosa; Father Albert Cutie; designer Donald Pliner; and ballet dancer Alicia Alonso, among others.

Prior to CNN en Español, Bucaram worked for Spanish Broadcasting System as the Marketing and Communications Director, and was responsible for positioning all of SBS’s properties including 21 radio stations, Mega TV, SBS Entertainment and Mega Films in the U.S and Puerto Rico markets. During her time with SBS, she seamlessly managed a variety of public relations and marketing activities including crisis communications, community relations, and positioning the Mega TV brand. Most notably, she launched the initiative to establish open communication between SBS Radio, Mega TV, Mega Films and SBS Entertainment in order to maximize benefits and exploit synergies among the various properties.

Recently, Isabel was named one of the most influential Latinas in Miami, and her profile was included in the book 100 Latinos Miami. Her picture is being exhibited in a gallery at the Miami International Airport under the title A Journey of Success. Isabel was also part of the CNN team that won the 2010 and 2011 Peabody Award for the network’s coverage of the Gulf of Mexico oil spill and the Arab Spring respectively.

Isabel has also been a supporter of various important community organizations and events.  She has been member of a jury in several beauty and fashion contests in different countries in Latin America. She has a Bachelor’s Degree in Economics from The Catholic University of Santiago in Guayaquil- Ecuador, and a Master’s degree in Investigative Journalism from Florida International University. She speaks Spanish, English and French.

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