SMWMiami POSTPONED TO 2018
Public Relations Regional Manager - Latin America, NBCUniversal Media
Presently Public Relations Regional Manager for NBC Universal International. Vanessa oversees PR efforts in Latin America for several channels within the NBCU portfolio including Syfy, E!, Telemundo Internacional, Studio Universal and Universal Channel.
Prior to working in Latin America, Vanessa was Programming Publicity Manager for national US Hispanic television network Telemundo. During her time at the network, Vanessa spearheaded PR digi/social initiatives that joined the divide between traditional media and their digital and social media properties. Vanessa was tasked with creating campaigns and events where the main focus was to generate digital content and social media buzz by way of external outlets.
Previous to her in-house work, Vanessa began her career on the agency side – at agencies such as Edelman Worldwide and the Axis Agency, the US Hispanic agency part of IPG’s Weber Shandwick – leading efforts for several global consumer product brands creating award-winning campaigns. Client work spanned technology and consumer brands such as Starbucks, Nintendo of America, Microsoft, BMW, Dunkin’ Donuts, Shell, MINI Cooper, National Geographic, Unilever, Disney Interactive, General Motors, Nestle’s Juicy Juice and Dunkin’ Brands (Dunkin’ Donuts and Baskin-Robbins).
Additional from her work at NBCU, Vanessa is also an online graduate course facilitator for the George Washington University in Washington DC from where she obtained her M.A. in Strategic Public Relations. Vanessa hails from San Juan, Puerto Rico and married the love of her life last February in Cartagena, Colombia.