Hiram Enriquez

Founder, MIST

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Hiram Enriquez is a leader and innovator in the digital media space, a renowned journalist, speaker and writer, and a pioneer in the field of content marketing as founder of Mist | The Content Cloud and Nativo411. He combines a solid expertise as creator and producer of digital content and products, with a strong passion for technology and digital lifestyles. He is an innovative strategist with initiatives focusing on the US & Latin America.

Throughout his career in the media industry, Hiram has been the executive in charge of important digital operations. He was Director of Product Marketing for the Digital Networks of the Latin America division of Sony Pictures Entertainment, including Crackle Latin America and Crackle Brazil, Canal Sony and AXN (Brazil and Latin America), where he led all activities related to defining, executing and managing programming and editorial strategies and workflows, audience management and partner activation.

Before joining Sony, Hiram was Director of Digital Product Innovation and Business Development for Viacom International Media Networks (VIMN)- The Americas. In this role he headed the planning and execution of the digital media strategy for Viacom properties in Latin America and the US Hispanic market, including Tr3s, MTV, Nickelodeon and Comedy Central.

He previously worked as Digital Product Development leader for Univision Interactive Media, and is the former Programming Director for Yahoo! Hispanic Americas, where he oversaw the editorial operations of Yahoo! sites in Spanish. In this role, he broadened the scope of Yahoo! news, information and entertainment sites to offer a greater variety of features and personalized content that is compelling and relevant to its users. Prior to his arrival at Yahoo!, Enriquez was the host and producer of “Zona Digital,” a show he created for CNN en Español which focused on the Internet and personal technology. In addition, Enriquez served as producer and correspondent for the news network’s business and finance shows, “Economía y Finanzas” and “En Efectivo.

”Hiram is very active in the Online News Association and National Association of Hispanic Journalists. Additionally, he contributes to the digital journalism program of the Knight Center in the University of Texas at Austin. He is affiliated with Webbmedia Group, contributing in topics such as SEO, metrics, and audience engagement as well as the US Hispanic and Latin America markets.

A native of Cuba, Enriquez earned a B.A. in Journalism from the University of Havana and an M.A. in Communication from Georgia State University. He also attended graduate school at the University of North Carolina at Chapel Hill. He writes a blog, Digital Stucco, on digital media and communications in the networked world.

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