SMWMiami POSTPONED TO 2018
CEO, Link to Fitness
Stephanie Castano is a fitness enthusiast and businesswoman with a passion in the technology and mobile app industry. Stephanie completed her MBA degree in Marketing at Nova Southeastern University after attending Florida Gulf Coast University where she received a BS in Management with a concentration in Entrepreneurship. Her passion for the fitness industry has led her to become certified as a National Strength and Conditioning Association Personal Trainer, SPINNING Instructor, CrossFit Level 1 Instructor, TRX Suspension Trainer, Performance University Trainer, and she also competed in a National Physique Competition in 2014.
During her time as a business student and as a personal trainer, she noticed that most trainers lacked the business knowledge and constantly battled between finding new clients, making more money, and finding more time to engage with clients. At the same time, fitness enthusiasts (or anyone searching for ways to maintain a healthy and fit lifestyle) struggled to find a training program or personal trainer that appealed to them, their goals, their daily schedule, and their budget. This was the start of Link To Fitness.
As CEO and Co-Founder of Link to Fitness, her vision is to revolutionize the online personal training industry and the way the world achieves health and fitness through innovation and the use of technology. Link To Fitness was built for personal trainers and fitness enthusiasts to connect, engage and benefit from each other. Certified trainers can now build their professional profile and online business that will allow them to maximize their income through a unique payment system and marketing tools available to them. Simultaneously, registered members gain access to a simple filtering system that will allow them to find their perfect on-demand training workout program created by professional trainers from across the US and the ability to sync their wearable devices to the app so they can give meaning to their data with the support from trainers.
The opportunities are endless when it comes to the digital world, but we remain focused on the “Personal” in personal training when entering the technology world.