Social Media Week

Edwin is a seasoned entrepreneur that has been involved in several tech startups including augmented reality pioneer, Reality Boost.  Prior to selling the company in 2014, he spearheaded augmented reality projects for Walmart, Marvel, and Disney Consumer Products.  His work also included the world’s first activated apparel clothing line based on Hello Kitty brand and sold exclusively at Macy’s.  Edwin’s philosophy of balancing the benefits of technology with consumer engagement continues to guide him in his current role as Corporate Evangelist for LifeWallet.  A Miami native, Edwin served in the United States Marine Corps and is a combat veteran of Desert Storm.