Passes go on sale

Thursday, Feb 11 at 9am EST


Social Media Week New York (#SMWNYC) is a worldwide event that brings together global leaders, social media practitioners and digital marketers for a four-day virtual event that serves as the central meeting point for the entire social media marketing industry.


Each day there will be main stage talks, panel debates, fireside conversations and track of academy classes, product demos and networking events, parties and much more.

Raashi Rosenberger

The brilliant team at SMW have created a conference experience that is innovative and relevant for marketers across categories. As both a speaker and attendee, I have been impressed with the high caliber of content, professional team, and exciting list of participants.

FeaturedSpeakers



Rishad Tobaccowala

RishadTobaccowala

Former Chief Growth Officer at Publicis, author of Restoring the Soul of Business

Emily Heyward

EmilyHeyward

Co-Founder and Chief Brand Officer at Red Antler, author of Obsessed: Building a Brand People Love

Santi Pochat

SantiPochat

Head of Social Lab, Google

Nadja Bellan-White

NadjaBellan-White

Global Chief Marketing Officer, VICE Media

Steven Galanis

StevenGalanis

Founder & Chief Executive Officer, Cameo

Jeremi Gorman

JeremiGorman

Chief Business Officer, Snap

James Gregson

JamesGregson

Digital Creative Director, LEGO

Elizabeth Valleau

ElizabethValleau

Global Creative Lead, Augmented Reality, Facebook

Tatiana Urriaga

TatianaUrriaga

Senior Manager, Global Product Marketing, Peloton Interactive

Nick Tran

NickTran

Head of Global Marketing, TikTok

David Schneider

DavidSchneider

Creative Director, That Lot

David Levin

DavidLevin

Creative Director, That Lot

2021 Global ThemeREINVENTION

Rebuilding The Systems of Social Media Marketing For A Better Future



SMW 2021 Global Theme

ABCDE FRAMEWORK FOR REINVENTION

Based on Rishad Tobaccowala's The ABCDE of Marketing Re-Invented framework



Audiences

Who we are marketing to, how do we find them and how has their mindset shifted? How can we think about people and not consumers?

Brand

Brands continue to be important but the way they are built is changing greatly and our relationship to them is complicated. How should experience and purpose play into brand strategy?

Content

Has always been a key to marketing but there is much more of it, there are new ways to make it, faster and cheaper, so how do we cut through the noise?

Data

Data is key to the future of marketing, but very few companies will find a competitive edge in how they use it. How do we focus on quality v.s. quantity?

Enterprise

A progressive company is one where information and decision making is transparent, and leaders are accountable.

Joe Wadlington

As a speaker at Special Media Week 2020 and someone in the first class of shows for SMW+, I can say I haven't worked with a better conference team. They have the perfect balance of hustle and flexibility that is vital to producing events in this ever-changing landscape.

What are theContent Tracks?



Content and New Formats

Audiences & Data

Influencer Marketing & Creators

Storytelling & Creativity

Chat & Messaging

Monetization & Commerce

Paid Media Models

Society & Culture

Emerging Trends & Future Tech

Brand Leadership

SampleAgenda



11am - 11:30am

Opening remarks + Opening Keynote

11:30am - 12pm

Presenting Partner Session

12pm - 12:30pm

Keynote Session

12:30pm - 1pm

Partner Session

1pm - 1:30pm

Keynote Session

1:30pm - 2pm

Partner Session

2pm - 2:30pm

Closing remarks + Closing Keynote

2:30pm - 3:30pm

Academy Track

3:30pm - 4:30pm

Activity (TBD)

4:30pm - 5:30pm

Networking

Orchid Bertelsen

Social Media Week sets the agenda when it comes to trends and best practices in social media marketing. I've had the pleasure of speaking numerous times and the audience engagement and quality of conversations have always been extremely high. Under Adweek ownership, I am especially excited to see how they continue to serve the broader marketing eco-system in the future.

WhoAttends

Social Media Week brings together leading thinkers, brands, agencies and platform companies representing the world’s most sophisticated social media marketers.



50%

brands

75%

manager-level and above

Be at the Center of the Global Event Series Defining the Future of Marketing

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PassOptions

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