April 24-27, 2018 Sheraton New York Times Square Hotel

New York's Premiere Media & Marketing Event

Where technology meets humanity

Where Technology Meets Humanity

In its 10th year, Social Media Week New York (#SMWNYC) brings together professionals with a curiosity and passion for new ideas, innovations and emerging trends in social media.

This year the theme is Closer and will explore the intensifying conflict between individualism and community and will tackle three big sub-themes including The YouUniverse, The Social Divide and AI vs Humanity.

Join us for four days of inspirational talks, rigorous debate and for a glimpse into the future of our industry.


Learn new skills

Learn New Skills and Advance Your Career

With a program that is designed to provide you with a deeper understanding of what tools, strategies and tactics you should be investing in, the conference will give you the edge you are looking for in your career.



Gain Insights

Gain Insight from the World’s Biggest Thinkers

More than 200 speakers from around the world will take the stage and share ideas and actionable insights with an audience of more than two thousand attendees.


Network and engage

Network and Engage with Potential New Customers

From our Opening reception, American Express Connection Cafe, Networking Breakfasts, the Official Networking App, Breakout Sessions and Co-working Lounges, SMW provides an unparalleled number of ways to meet and engage with attendees and secure future business.


Headline Speakers


Meredith Kopit Levien

Meredith Kopit Levien

EVP & COOThe New York Times Company

Meredith Kopit Levien

EVP & Chief Operating Officer, The New York Times

Meredith Kopit Levien was named Executive Vice President and Chief Operating Officer of The New York Times Company in June 2017. Ms. Kopit Levien oversees the teams responsible for digital product, design, audience and brand, consumer revenue, advertising, live events and new product development.

She was most recently Executive Vice President and Chief Revenue Officer, a position she held since April 2015. In that role, Ms. Kopit Levien was responsible for the generation of all advertising and subscription revenue from The Times’s products and services and for leadership of the advertising, marketing, video and live event teams. Ms. Kopit Levien joined The Times Company in August 2013 as head of advertising.

She previously served as chief revenue officer at Forbes Media, where she led the North American and European revenue operations for Forbes.com, the Forbes Magazine Group and Forbes Conferences since 2011.

Ms. Kopit Levien is a current Henry Crown Fellow at the Aspen Institute, an executive committee member of the board of the Ad Council, on the board of the IAB, and a co-chair of the Lincoln Center Media and Entertainment Council.

Past Sessions

Why the Truth is Worth Paying For

Hosted by The New York Times
Thursday, Apr, 2018 26 9:30 AM

Keynote: Leveraging Creativity, Technology, Culture: Reality through VR-tinted goggles

Hosted by The New York Times
Wednesday, Feb, 2016 24 9:30 AM

The Art & Science of Storytelling, presented by The New York Times

Hosted by The New York Times
Thursday, Feb, 2014 20 10:30 AM
Joseph Rev Run Simmons

Joseph Rev Run Simmons

Musician, Producer, & EntrepreneurRun DMC

Joseph Rev Run Simmons

Musician, Producer, & Entrepreneur, Run DMC

Joseph “Rev Run” Simmons is one of the most iconic figures in music, having sold tens of millions of records worldwide and is widely credited for ushering rap music into mainstream culture. An inductee of the Rock & Roll Hall of Fame, Run-D.M.C. was named the greatest hip-hop artist of all-time by both MTV and VH1. With his trademark Adidas sneakers, black track suits and gold chains, Run has long been a global fashion influencer. His hit MTV show, Run’s House, aired for six seasons and became one of the most widely viewed shows on cable television; Rev most recently starred in Rev Run’s Renovation on DIY and HGTV Networks.

Past Sessions

Martha Stewart

Martha Stewart

FounderMartha Stewart Living Omnimedia

Martha Stewart

Founder, Martha Stewart Living Omnimedia

Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 90 books, and America’s most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living – cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets.

James Thompson

James Thompson

CMO & CIODiageo

James Thompson

Chief Marketing & Innovation Officer, Diageo North America

James Thompson is the Chief Marketing and Innovation Officer for Diageo North America. He oversees all aspects of Diageo’s marketing and innovation capabilities across the United States and Canada and is a member of Diageo North America’s Executive team.

James is passionate about using creativity as a critical tool for competitive advantage and ensuring that a focus on marketing and big ideas is central to all business activity. He believes that giving people freedom and support to pursue what excites them within a clear guiding framework can create magic for a business.

James assumed his current role in August 2015. He has worked for Diageo since 1994 in a variety of roles including Global Managing Director for Diageo Reserve; President – Guinness Canada; Senior Vice President Priority Brands, Diageo North America; and President – Global Marketing, Vodka, Rum and Ready-to-Drink categories. Before joining Diageo, James worked for Unilever for ten years in UK, US and Europe-based roles.

James holds a Master of Arts and a Bachelor of Arts from University of Oxford, St. Anne’s College.

Past Sessions

Alex Tapscott

Alex Tapscott

Co-AuthorBlockchain Revolution

Alex Tapscott

Co-Author, Blockchain Revolution

Alex Tapscott is an entrepreneur, investor, speaker, author and social innovator focused on the impact of emerging technologies on business, society and government. Alex is the co-author (with Don Tapscott) of the critically acclaimed #1 Globe and Mail Non-fiction best-seller, Blockchain Revolution: How the Technology Behind Bitcoin is Changing Money Business and the World. His writing has been featured in TIME, Fortune, Forbes, the Harvard Business Review, the Toronto Star, the Globe and Mail and dozens of other publications. Prior to writing Blockchain Revolution, Alex worked for 7 years in Canadian and U.S. Capital Markets – raising hundreds of millions of dollars in critical growth capital. Alex is also the founder and CEO of Northwest Passage Ventures, an advisory firm building blockchain companies. Alex currently sits on Advisory Board to Elections Canada, the independent, non-partisan agency responsible for conducting federal elections and referendums, and is a founding Member of the World Economic Forum’s Global Futures Council on Blockchain. Alex is also a founding member of the International Monetary Fund’s special advisory group on fintech. Alex is a graduate of Amherst College (cum laude) and is a CFA Charterholder. He lives in Toronto.

Past Sessions

The Trust Protocol: How Blockchain will Revolutionize Social Media, Business and the World

Hosted by Blockchain Revolution
Wednesday, Apr, 2018 25 2:00 PM
Nancy Lublin

Nancy Lublin

Founder & CEOCrisis Text Line

Nancy Lublin

Founder & CEO, Crisis Text Line

Nancy Lublin does not sleep very much. She is currently the Founder & CEO of Crisis Text Line, which has processed over 50 million messages in 4 years and is one of the first “big data for good” orgs. She was CEO of DoSomething.org for 12 years, taking it from bankruptcy to the largest organization for teens and social change in the world. Her first venture was Dress for Success, which helps women transition from welfare to work in almost 150 cities in 22 countries. She founded this organization with a $5,000 inheritance from her great-grandfather. Before leading three of the most popular charity brands in America, she was a bookworm. She studied politics at Brown University, political theory at Oxford University (as a Marshall Scholar), and has a law degree from New York University. She is the author of 4 books and is a board member of McGraw Hill Education. Nancy was a judge for 2017’s Miss USA Pageant (she thought that was hilarious.) Nancy is a Young Global Leader of the World Economic Forum (attending Davos multiple times), was named Schwab Social Entrepreneur of the Year in 2014, and has been named in the NonProfit Times Power and Influence Top 50 list 3 times. She is married to Jason Diaz and has two children who have never tasted Chicken McNuggets.

John Nitti

John Nitti

CMOVerizon

John Nitti

Chief Media Officer, Verizon

John Nitti joined Verizon in December of 2015 as Chief Media Officer. He is responsible for the strategic development and day-to-day operations for media, sponsorships and digital marketing. Leading Verizon’s online marketing efforts, he oversees paid search, search engine optimization and mobile & programmatic media buying. John is also responsible for media investments across video, audio and local platforms. He works to drive deeper engagement with key sports and sponsorship partners such as the NFL, the NBA and INDYCAR.

Prior to joining Verizon, John served as Chief Investment Officer for Publicis Groupe’s ZenithOptimedia – Worldwide. While there, he managed the media investments for 20th Century Fox, JP Morgan Chase, Kohls, H&M and Toyota. Prior to that, John was a member of the management team for American Express and led their global media & sponsorship marketing efforts. John has also worked at Dentsu, Time, Inc. and Young & Rubicam.

Past Sessions

The Formula for Brand Safety: Consistency + Transparency + Effectiveness

Hosted by Verizon
Tuesday, Apr, 2018 24 12:40 PM
Melissa Bell

Melissa Bell

PublisherVox Media

Melissa Bell

Publisher, Vox Media

Melissa Bell is the Publisher of Vox Media, the fastest growing modern media company known for its standout technology, high-fidelity advertising, and editorial brands that go deeper into the topics passionate people care about most. She is also the co-founder of Vox, Vox Media’s brand known for explaining the news.

Melissa has been named one of the Most Connected Women by Marie Claire, Most Powerful Women in Washington by the Washingtonian, and a top media Changemaker by Digiday.

Prior to Vox Media, Melissa oversaw digital platforms at the Washington Post, where she was also one of The Post’s most-read bloggers and a columnist for the Style section. Before joining The Post, she helped launch Mint, a Wall Street Journal subsidiary in India, where she lived for four years. She hails from San Diego, California and makes a mean banana-and-cheese quesadilla.




Featured Speakers


Abbey Klaassen

Abbey Klaassen

President, New York360i

Abbey Klaassen

President, New York, 360i

As Chief Marketing Officer, Abbey oversees 360i’s marketing, public relations and business development initiatives, helping to shape the agency’s global industry reputation and develop new and existing client partnerships in North America.

Abbey joins the agency from 360i parent company Dentsu Aegis Network (DAN) where she most recently served as Director of Corporate Strategy Development for the Americas, helping shape acquisition strategy, the enterprise innovation agenda and core capabilities. Prior to joining DAN, Abbey spent a decade at Advertising Age where she rose to the position of Associate Publisher — overseeing editorial, content marketing, and audience development.

During her tenure at Advertising Age, Abbey spearheaded the launch of Ad Age Digital, driving strategic growth and transforming the outlet into a digitally led news source for advertisers and marketers. Under Abbey’s leadership, Ad Age received recognition for three Jesse H. Neal National Business Journalism Awards and a SABEW Best in Business Award for general excellence.

Past Sessions

What Will The Agencies of the Future Do Differently?

Hosted by Social Media Week
Tuesday, Apr 2018 24 2:45 PM
Harry Bernstein

Harry Bernstein

Chief Creative OfficerHavas NY

Harry Bernstein

Chief Creative Officer, Havas NY

Harry (Bee) Bernstein is the new Chief Creative Officer of Havas New York. With his appointment comes the acquisition of his trend-setting digital agency, The 88, now an extension of Havas’ cultural network dedicated to emerging consumers, The Annex.

With over 17 years in the industry, Harry’s unique blend of traditional and non-traditional experience has enabled him to develop an uncanny ability to understand contemporary culture and technology and align it with brands to create authentic creative campaigns. For the last seven years, Harry has served as founder and Chief Creative Officer of The 88 where he has evolved the agency into a robust digital offering, staying ahead of the curve at any given moment and servicing the needs of globally recognized brands like adidas Originals, L’Oréal, Tailored Brands, MARS, Bacardi and Bloomingdale’s.

Prior to launching The 88, Harry left agency life for Rockstar Games, where he developed promotional campaigns for the world’s leading video games, including Grand Theft Auto 4 Episodes from Liberty City. Before that, he worked at Berlin Cameron on vitaminwater, Coca-Cola, Lincoln, Ford, Belvedere, Boost Mobile, Heineken and Heineken Light. Harry got his start at Ogilvy and Mather New York, where he worked on global brands like IBM, Sprite, Kodak and American Express.

Described by many as someone who never stops, Harry finds numerous ways to spend his time when not in the office, whether hanging with his 3 year old son Lorenzo, studying meditation, documenting his favorite people and places with his Leica, or doing what he used to do – hanging out in streets of New York, looking for inspiration and connecting with cultural leaders.

Past Sessions

THIS is Social Media: ‘Hate It or Love It’

Hosted by Havas
Tuesday, Apr 2018 24 11:30 AM

What does influence mean in 2015?

Hosted by The 88
Tuesday, Feb 2015 24 6:30 PM
Anda Gansca

Anda Gansca

CEO & FounderKnotch

Anda Gansca

CEO & Founder, Knotch

Anda Gansca is the CEO and Co-Founder of Knotch, the leading, independent provider of real-time intelligence for marketers. Founded in 2013, Knotch has been recognized as one of the most innovative marketing technologies in the world, as it seeks to change the way global brands engage and understand their audiences. Amongst Knotch’s clients are GE, JP Morgan Chase, Unilever, Prudential and HPE. A regular thought leadership contributor to the trade media and industry at-large, Anda has been named to both Inc.’s and Forbes’ annual 30-Under-30 lists, which recognize the best and brightest young business minds across all industries.

Past Sessions

Navigating the Future of Content: Challenges & Opportunities

Hosted by Social Media Week
Wednesday, Apr 2018 25 2:45 PM
Steve Babcock

Steve Babcock

Chief Creative OfficerVaynerMedia

Steve Babcock

Chief Creative Officer, VaynerMedia

Steve Babcock’s advertising career began in the most cliché way possible – working in the mailroom. Since then, he has created noteworthy campaigns for brands like Volkswagen, Domino’s Pizza, Best Buy, Applebee’s, Guitar Hero, Kraft, Amex, JCPenney, Samsung, Lemonhead and more. In addition to raising a small family and touring the country in a rock band, he’s held creative positions ranging from copywriter to partner/executive creative director at EURO RSCG, Struck, Crispin Porter + Bogusky and EVB. Babcock has been included in industry lists including, Forbes’ “30 Most Creative People in Social Media” and XYZ’s “Top 25 Young Creative Professionals.”

Today, Babcock is Chief Creative Officer at digital agency VaynerMedia, where Babcock brings a unique perspective to the business. His media-agnostic approach always puts the solution first and considers every possible outlet, from prime time TV to Periscope. His practicality keeps the focus firmly on the business impact and not on flashy industry awards. Babcock’s innovative nature breeds solutions beyond typical advertising, and his favorite professional achievements include inventing the famous, and impactful Domino’s Pizza Tracker, as well as his personal viral initiative to curb distracted driving known as “Red Thumb Reminder.”

Past Sessions

Conquering the You-niverse: Branding on the Individual Scale

Hosted by VaynerMedia
Tuesday, Apr 2018 24 10:40 AM
Nev Schulman

Nev Schulman

Host, Executive ProducerCatfish: The TV Show

Nev Schulman

Host, Executive Producer, Catfish: The TV Show

Following the success of Rogue Pictures and Relativity Media’s critically acclaimed 2010 documentary-thriller Catfish, MTV’s new hit series Catfish: The TV Show tackles the mystery and complexities of dating in a digital world. The series follows host, Nev Schulman, whose own online love drama was the subject of the Catfish film, as he takes viewers on a deeply personal journey that goes inside the stories of young people as their online-only romantic relationships collide with first-time, real-life encounters. Prior to Catfish, Schulman was a New York City photographer and filmmaker, and the youngest member of Supermarché. His photography has appeared in magazines and newspapers such as Vogue, The New York Times, Lucky, New York magazine, the New York Sun and Dance Magazine. He now resides in Los Angeles.

Past Sessions

Gen Z: Redefining Intimacy in a Social Media World

Hosted by MTV
Friday, Apr 2018 27 11:30 AM
Jennifer Barrett

Jennifer Barrett

Chief Education OfficerAcorns

Jennifer Barrett

Chief Education Officer, Acorns

Jennifer is an award-winning financial journalist and digital strategist with more than 15 years of experience in print and digital media and a passion for personal finance.

Prior to joining Acorns, she was Personal Finance Editor for CNBC Digital. Before that, she served as Sr. VP and Editor-in-Chief at DailyWorth, a financial media company targeting women. Previously, she was General Manager of the Women & Teens Group at Hearst Digital, overseeing three magazine websites (Cosmopolitan, Redbook, and Seventeen) that reached more than 18 million readers a month when she left.

The co-author of 2 personal finance books, Jennifer has covered financial topics for several national publications, including The New York Times, The Washington Post, Worth, Money, and Newsweek, where she was a staff writer and editor for seven years. Jennifer started her financial journalism career at Dow Jones, where she wrote the foreign exchange column for the Wall Street Journal.

She lives with her husband and two sons in Brooklyn.

Past Sessions

Navigating the Future of Content: Challenges & Opportunities

Hosted by Social Media Week
Wednesday, Apr 2018 25 2:45 PM
Mick Purzycki

Mick Purzycki

CEOJerry Media

Mick Purzycki

CEO, Jerry Media

Mick Purzycki is CEO of Jerry Media, a digital marketing agency and social first media company brought forth by the popular Instagram account ‘@fuckjerry’. Prior to his time at Fuckjerry, Mick helped launch and manage Groupon’s expansion into the Chinese market. Mick also founded his own social media platform focused on fitness, health and wellness.

Past Sessions

Emmy Favilla

Emmy Favilla

Global Copy ChiefBuzzFeed

Emmy Favilla

Global Copy Chief, BuzzFeed

Emmy J. Favilla joined BuzzFeed in 2012 and is now global copy chief. She also created the BuzzFeed Style Guide, which garnered a great deal of media attention as the unofficial “style guide for the internet” when it went public in 2014. A New York University graduate, Favilla has worked as a copy editor at Seventeen, Teen Vogue, and Natural Health. She lives in New York City with a cat, a dog, and two rabbits.

Past Sessions

The Essential Guide to Language in the BuzzFeed Age

Hosted by BuzzFeed
Wednesday, Apr 2018 25 12:15 PM
Jen Rubio

Jen Rubio

Chief Brand OfficerAway

Jen Rubio

Co-Founder, Chief Brand Officer, Away

Jen Rubio is the Co-Founder and Chief Brand Officer of Away, a global travel brand designing thoughtful objects for modern travel. Since Away launched in 2016, the company has sold more than 200,000 suitcases, raised more than $31 million, and launched several new products and experiences that are inspiring more people to travel the world. The innovative direct-to-consumer startup has redefined its category and is working to make everything about the travel experience more seamless. In 2015, Jen was named to the Forbes 30 Under 30 list for Marketing and Advertising. She lives and works in New York.

Past Sessions

Away: Redefining Modern Travel Through Innovative Marketing and Beyond

Hosted by Away
Wednesday, Apr 2018 25 10:15 AM

Changing Expectations of Customer Service

Hosted by Presented by AOL and Tribal DDB Worldwide
Thursday, Feb 2013 21 1:00 PM
Casey Newton

Casey Newton

Silicon Valley EditorThe Verge

Casey Newton

Silicon Valley Editor, The Verge

Casey Newton is the Silicon Valley editor of The Verge. He joined the site in 2013 and his coverage focuses on social networks.

Past Sessions

Debbie Grishman

Debbie Grishman

VP, Global Digital BrandAmerican Express

Debbie Grishman

Vice President, Global Digital Brand, American Express

Debbie Grishman is the Vice President of the Global Digital Brand for American Express OPEN, the division of American Express dedicated to serving businesses. In this role Debbie leads an innovative team responsible for bringing the global digital business brand to life at scale across content marketing, social media, OPEN Forum and OPEN’s internal social collaboration platform, the Community. Debbie is known for her creativity, collaboration and ability to drive results with a strong focus on team and a deep customer-first, insight-driven mentality.

In her 10 years at American Express, Debbie built up her expertise and passion for all things digital in the Global Merchant Services division in a variety of marketing roles. She was focused on meeting global customer needs and ‘changing the conversation’ with merchants by developing innovative digital marketing platforms such as foursquare UK, amexnetwork.com, and creating dynamic marketing capabilities to sell in the value of our digital assets such as Amex Offers.

Prior to American Express, Debbie worked as a television producer on nationally broadcast programs for College Sports Television, HBO, ESPN, ABC and Martha Stewart. Debbie holds a Bachelor of Science from Cornell University and an MBA from Columbia Business School. Debbie lives in NYC with her husband and 2 sons. When not with her work family, Debbie can be found spending time outdoors on Shelter Island, NY – her favorite place on earth!

Past Sessions

Modern, Relevant and ...167 Years Old? How Amex is Redefining B2B

Hosted by American Express
Wednesday, Apr 2018 25 11:30 AM
Matt Britton

Matt Britton

Founder & CEOSuzy

Matt Britton

Founder & CEO, Suzy

Innovator and entrepreneur Matt Britton is the founder and CEO of Suzy, a one-of-a-kind consumer intelligence platform that taps into the power of millions of consumers to deliver real-time insight for brands. Through the consumer intelligence platform, which is being touted as Siri for brands, Matt and his team are bringing the voice of real consumers directly to brands at scale and at the speed of culture. Suzy helps companies like Netflix, Coca-Cola, Procter & Gamble, Johnson & Johnson, Citibank, Verizon, Nintendo and Nestle, among others, validate critical assumptions so they can focus on creating compelling new products, developing effective marketing strategies, and validating direct offers that increase conversion, improve path-to-purchase and drive growth.

A prominent business figure for more than two decades and a preeminent fixture in the advertising industry, Matt Britton has a proven track record of charting the future of marketing and consumer tech and creating companies that fill white space in the marketplace. Matt’s keen talent for connecting the dots between the consumer culture of today and the business/tech trends of tomorrow is what separates him and offers unparalleled value for his clients and investors. Matt is recognized as America’s leading expert on the millennial generation – he literally wrote the book on it, authoring bestselling business title, YouthNation – and has consulted for over half of the Fortune 500. His impressive and always-dynamic career took hold when he founded MRY (formerly Mr Youth), a digital and social media marketing services agency, in 2002. He grew MRY from a one-person startup to a global powerhouse with more than 500 employees, selling the company to LBi International (now part of Publicis Groupe) in 2011.

Past Sessions

SPEAKEASY SALON: Did Instagram Kill the Television Star? (Max: 40 ppl)

Hosted by Crowdtap
Wednesday, Nov 2017 15 3:00 PM

The Inevitable Extinction of Branding

Hosted by Crowdtap
Wednesday, Nov 2017 15 2:00 PM

Instagram Killed The Television Star

Hosted by Crowdtap
Wednesday, Jun 2017 14 10:00 AM

Instagram Killed The Television Star

Hosted by Crowdtap
Wednesday, Mar 2017 1 2:45 PM

Is Social Media Just Media? The Future of Paid, Earned and Content

Hosted by MRY
Wednesday, Feb 2015 25 2:30 PM
Dan Gardner

Dan Gardner

Co-Founder & CEOCode and Theory

Dan Gardner

Co-Founder & CEO, Code and Theory

Dan Gardner is the Co-Founder of Code and Theory, a creative agency that designs products and brand experiences across platforms.

Gardner founded the company in 2001 with Brandon Ralph, and has since expanded it to a global team, making it one of the largest remaining independent digital creative agencies in the U.S. Today, the company counts among its clients Dr Pepper Snapple Group, Burger King, Maybelline New York, Comcast, SiriusXM, Condé Nast International, Hearst and Time Inc.

Widely recognized as an innovator in product and brand design, Gardner has created multi-platform design systems for clients like Comcast, MobiTV, and NBC, and has helped launch and redesign some of the biggest media properties in the world, including Vogue, Mashable and The Verge.

Gardner has spoken at Internet Week New York and SXSW, and is regularly quoted by the media on industry trends, including how design impacts the newsroom and why great brand experiences are inherently both physical and digital.

His passion for great design is shared by his colleagues, and has helped Code and Theory garner many industry honors, including multiple Webby Awards, Yellow Pencils, One Show Interactive Awards, Horizon Interactive Awards, accolades from both Communication Arts and FWA, and several min “Best of the Web” awards.

Dan has also mastered the skill of not sleeping while also balancing his time with his family.

Past Sessions

Own Your Audience: How Data is Helping Publishers Grow & Evolve Beyond the Duopoly

Hosted by Code and Theory
Tuesday, Apr 2018 24 12:15 PM

Bots in Media and Marketing: What Are They Good For?

Hosted by Code and Theory
Tuesday, Feb 2017 28 12:00 PM

Atomization of Business: Content Strategies for Speed, Quality, and Efficiency

Hosted by Code and Theory
Wednesday, Feb 2016 24 11:30 AM

What Does a Responsive Newsroom Really Look Like?

Hosted by Code and Theory
Wednesday, Sep 2014 24 11:15 AM
Beth Ferreira

Beth Ferreira

Managing DirectorFIrstMark Capital

Beth Ferreira

Managing Director, FirstMark Capital

Beth Ferreira is a Managing Director at FirstMark Capital. Prior she founded and was the Managing Partner at WME Ventures, the venture capital arm of WME IMG. An accomplished operations leader, company advisor and venture investor, Beth focuses on next generation commerce, consumer tech and enterprise companies.

Prior to this role, Beth was Chief Operating Officer at Fab where she led the strategic development and expansion of the company’s global operations and customer service infrastructure. As an early senior executive at Etsy, Beth served as Vice President, Finance & Operations and played a pivotal role in transforming the company into a lifestyle brand and profitable global e-commerce platform, seeing revenue growth skyrocket during her tenure. Before joining Etsy, Beth has also held positions at Flatiron Partners, The Boston Consulting Group and Union Bank of Switzerland.

Beth holds a Bachelor of Arts degree from the University of Pennsylvania and an MBA from the Wharton School of Business.

Past Sessions

Michael Rothman

Michael Rothman

CEOFatherly

Michael Rothman

CEO, Fatherly

Mike Rothman is the Co-Founder and CEO of Fatherly. Rothman previously led First Money Media (FM2), a firm specializing in monetization, operations and strategy for early-stage tech and digital media companies. Starting in early 2006, Rothman was one of the founding employees at Thrillist, responsible for all sales and revenue operations. Under Rothman, Thrillist’s business team grew from zero to a staff of 20+ and a Fortune 500 roster of clients. Rothman is also an avid supporter of The Moth, a MacArthur “genius” grant recipient and Peabody Award-winning organization that promotes the craft of storytelling via live events, podcasts, radio shows and community outreach programs. Mike was also named one of Oprah’s SuperSoul 100 for 2016.

Past Sessions

Navigating the Future of Content: Challenges & Opportunities

Hosted by Social Media Week
Wednesday, Apr 2018 25 2:45 PM
Sanja Partalo

Sanja Partalo

Vice President, DigitalWPP

Sanja Partalo

SVP, Corporate Strategy & Digital Development, WPP

Sanja is a SVP, Corporate Strategy & Digital Development at WPP, the world’s largest communications services company, where she is responsible for building the group’s digital capabilities through investments, acquisitions, and partnerships. Her remit includes developing links between WPP investments and operating companies, and delivering on WPP’s commitment to be a strategic investor. Sanja is also tasked with shaping WPP’s strategic partnerships with all the major digital media platforms including Google, Facebook, Twitter and Snap. She runs the WPP Digital Advisory Board in the US and builds group-wide communities and investment cases around key topics.

Sanja holds an MBA from Columbia Business School, where she serves as an Adjunct Professor of Marketing. She has consulted a number of early stage start-ups and is especially proud of her work with the Female Founders Fund.

Sanja started her career in government and politics, serving on numerous political campaigns. She was born and raised in Bosnia.

Past Sessions

What Will The Agencies of the Future Do Differently?

Hosted by Social Media Week
Tuesday, Apr 2018 24 2:45 PM
Jaymee Messler

Jaymee Messler

PresidentThe Players' Tribune

Jaymee Messler

President, The Players' Tribune

Jaymee Messler serves as president of The Players’ Tribune, a first-of-its-kind digital media company dedicated to empowering athletes with the tools they need to tell
their stories. In addition to first-person essays, the platform features an array of video content, podcasts, and original photography.

Messler co-founded The Players’ Tribune with Derek Jeter. She oversees the strategy and long-term vision of the business, industry relations, sales and marketing, and athlete relations. In just over a year, the company has grown in every way possible since it launched. The platform has published more than 700 pieces of original content from more than 450 athlete contributors.

Messler joined The Players’ Tribune from Excel Sports Management where she was one of the first hires when the agency was established in 2002. From 2002-2014, she worked her way up to one of the most powerful sports marketing executives in the business. As the agency’s CMO, she developed an industry-leading benchmark formula for player marketing that included client services, public relations, cause-related programs and community outreach, social media and digital programming, branded content and corporate partnerships.

At Excel, she engineered partnerships and oversaw marketing for high-profile NBA and MLB clients including Paul Pierce, Blake Griffin, Kevin Love, Tyson Chandler, Deron Williams, Jason Kidd, and Kemba Walker. In 2011, when leading MLB agent Casey Close joined Excel, she added Jeter and Clayton Kershaw to her marketing responsibilities. Messler also branched out into golf, working with veteran golf agent Mark Steinberg when he joined the firm in 2011, on representing Tiger Woods, Matt Kuchar, Cheyenne Woods, Patrick Cantlay, and Justin Rose.

She took the helm of all branding, corporate communications, and corporate relationships on behalf of the agency. She had the foresight about the emergence of digital into the marketing spend mix, and created Excel’s corporate digital strategy, website and social media presence, as well as oversaw the digital and social media strategies for the agency’s individual clients. This foresight has been the cornerstone for many initiatives that has brought millions to the athletes and great success to brand partners.

Past Sessions

The Future of Sports Media: How The Players’ Tribune is Transforming Storytelling

Hosted by The Players' Tribune
Friday, Apr 2018 27 10:15 AM
Chris Marino

Chris Marino

Director, Global Social Media StrategyAmerican Express

Chris Marino

Director, Global Social Media Strategy, American Express

Chris Marino is the Director of Global Social Media Strategy for American Express OPEN, a division dedicated to serving businesses. His team is focused on developing thumb stopping social first creative fueled by audience insights to drive brand reappraisal and consideration. Chris is a data driven marketer with a passion for quantifying the impact that brands are having through digital experiences.

In his six years at American Express, he has worked in a variety of cross-functional capacities including Finance, Marketing and Strategy.

Chris graduated from Syracuse University with a B.S in Management and Marketing. He’ll be pursuing an Executive MBA at the Cornell Johnson School of Management in July.

He is an avid foodie and traveler residing in New York City.

Past Sessions

Modern, Relevant and ...167 Years Old? How Amex is Redefining B2B

Hosted by American Express
Wednesday, Apr 2018 25 11:30 AM
Cyndi Ramirez-Fulton

Cyndi Ramirez-Fulton

FounderChillhouse

Cyndi Ramirez-Fulton

Founder, Chillhouse

Born and raised in New York City, Cyndi Ramirez-Fulton is an entrepreneur with a creative vision who has made a name for herself in the lifestyle, fashion and hospitality industries with her award-winning website Taste The Style and through her work as partner of The Garret and Dinnertable in New York City.

The idea for her latest endeavor Chillhouse was born when Ramirez and her husband realized the city didn’t offer an aspirational massage place that was affordable. As the daughter of an esthetician, she grew up in the spa world and began questioning what was missing in this space that could benefit city-dwellers – they felt that there should be a more approachable place to unwind. Their desire to create a place with something for everyone led to the creation of this unique wellness café concept offering manicures and massages in the Lower East Side.

As creative director and co-founder of Chillhouse, Ramirez guides operations of the business across the board from working with the design team to execute their creative vision to ideating food and beverage menus with their consultants, hiring staff and overseeing social media, partnerships and events alongside their general manger and partners.

Past Sessions

Navigating the Future of Retail: Creating Customer Experiences that Sell

Hosted by Social Media Week
Thursday, Apr 2018 26 2:45 PM
Eric Weisberg

Eric Weisberg

Global Chief Creative OfficerDoner

Eric Weisberg

Global Chief Creative Officer, Doner

A self-proclaimed “born-again midwesterner,” Eric Weisberg returned to his roots, just 250 miles from his hometown of Cleveland, to be a part of the amazing global transformation going on at Doner in Detroit after spending 20 years in New York.

An avid storyteller, Weisberg is equally passionate about technology, mobile, media, culture, and design. He’s led teams to win every major global advertising award and has contributed to work that filed patents, lowered the stigma of mental illness and was even spoofed by Stephen Colbert. His creative philosophy is simple: to make everything he touches better than the day before, and try hard not to be a jerk doing it.

Past Sessions

What Will The Agencies of the Future Do Differently?

Hosted by Social Media Week
Tuesday, Apr 2018 24 2:45 PM
Jason M Peterson

Jason M Peterson

Chariman & Chief Creative OfficerHavas

Jason M Peterson

Chairman & Chief Creative Officer, Havas

Jason M Peterson is the Chief Creative Officer of Havas North America and is based in Chicago. Jason’s 20 years of experience have made him a mainstay in both the ad industry and in the world of social media. Known for igniting cultural conversations across all channels, he understands the critical role social media plays in brand storytelling.

His innate sense of digital media and acute understanding of the coveted Millennial market has put him ahead of the curve on modern brand building—firmly believing that art, music, fashion, and design hold the answers to every brand’s problem. Jason has cultivated a group of culture creators – people who look for the fringes of pop culture to help brands get ahead of trends before the mass market does.

A true social media junkie, Jason is one of the most influential social presences in Chicago; to date he has amassed over 1 million Instagram followers and 100,000 Snapchat followers. Widely known for his monochromatic, aerial aesthetic, Jason’s artistic eye captures the world via drone, helicopter and boat. He’s been invited to shoot Lollapalooza, the Chicago Bulls the Chicago Fire and more with his sponsor, Leica.

Most recently, Jason was named as one of Business Insider’s 30 most creative people in advertising in 2016. If you see him on the street behind the lens of his camera, please say hello. His energy is infectious and he’s always game to engage in conversation.

Past Sessions

THIS is Social Media: ‘Hate It or Love It’

Hosted by Havas
Tuesday, Apr 2018 24 11:30 AM

Your Social Sucks (Probably)

Hosted by Havas Chicago
Wednesday, Nov 2017 15 9:30 AM

Stop Being Socially Awkward

Hosted by Havas Chicago
Wednesday, Nov 2016 16 9:30 AM

Blow S**t Up: Why Embracing Risk is the Key to Brand Survival

Hosted by Havas Worldwide Chicago
Thursday, Nov 2015 19 9:00 AM

High Design v. DIY: Breaking Down Barriers to Create Breakthrough Content

Hosted by Havas Worldwide Chicago
Thursday, Nov 2015 19 10:30 AM
Obele Brown-West

Obele Brown-West

EVP, Client Experience Digital & Innovation LeadWeber Shandwick

Obele Brown-West

Executive Vice President, Client Experience Digital & Innovation Lead, Weber Shandwick

A 2015 recipient of PRWeek’s Innovation 50 Award and a 2016 PRWeek 40 Under 40 honoree, Obele has led national and global marketing initiatives with Fortune 100 and Fortune 500 companies for brands like Cars.com, United Airlines, Motorola and Mattel. Additionally, Obele was responsible for the 2007 launch of the website for The Week Magazine – orchestrating the strategy that lead to the site reaching 1.2 million unique visitors within the first year of launch.

Past Sessions

Content to Commerce: How Social Grew Up to Drive What We Buy

Hosted by Weber Shandwick
Wednesday, Apr 2018 25 10:40 AM

Content to Commerce: How Social Grew Up to Drive What We Buy

Hosted by Weber Shandwick
Wednesday, Nov 2017 15 11:20 AM
Max Stossel

Max Stossel

Head of Content & StorytellingCenter for Humane Technology

Max Stossel

Head of Content and Storytelling, Center for Humane Technology

Max Stossel is the Head of Content & Storytelling for the Center for Humane Technology, an organization of former tech insiders and CEOs dedicated to realigning technology with humanity’s best interests. Before joining CHT, Max was a media strategist with an extensive background in social, spending more time learning the ins and outs of the facebook algorithm than any human should. He ran social for Budweiser, where he drove a 3,400% increase in average engagement, before working with Gary Vaynerchuk and creating social strategies for Dove and several other major multinational brands.

Max is also an award winning poet + filmmaker. His work has spanned across 14 languages, won multiple film festivals, consistently goes viral, and influenced the way digital media organizations tell the stories of mass murder in the news. The merging of these fields allows Max to provide a fascinating perspective on modern content and culture.

Past Sessions

Social Networks vs. Humanity: An Honest Look at Social Media’s Impact On Society & Our Minds

Hosted by Center for Humane Technology
Tuesday, Apr 2018 24 2:00 PM
Anjali Sud

Anjali Sud

CEOVimeo

Anjali Sud

CEO, Vimeo

Anjali Sud is CEO of Vimeo, the world’s largest ad-free online video platform dedicated to empowering creators.

Anjali previously served as General Manager and Senior Vice President of Vimeo’s core creator business, where she oversaw the growth of Vimeo’s community of over 60 million video creators, filmmakers and brands using Vimeo to upload and share their work. Prior to that Anjali led marketing at Vimeo, where she scaled revenue through customer acquisition and retention, international expansion and brand building. Before joining Vimeo, she held various positions in e-commerce and media at Amazon and Time Warner. Anjali holds a bachelor’s degree from the Wharton School at the University of Pennsylvania, and an MBA from Harvard Business School.

Past Sessions

The Future of Video: Why Vimeo is Betting on Creators

Hosted by Vimeo
Friday, Apr 2018 27 10:40 AM

Tracks




Who Attends


The SMW audience is made up of professionals at the intersection of media, marketing and technology across a range of industries including marketing, advertising, communications, media, publishing, technology and entertainment.


2.5k

registered attendees

65%

aged 25-35

87%

mid-level seniority and above

69%

female

49%

marketing, media, and communications professionals

43%

work for a company with 500+ employees



Marcus Collins

"SMW addresses the contemporary issues and evolutions of our industry in such a way that makes it the premier event for anyone who is remotely interested in 'social' or considers themselves an 'expert.'" - Marcus Collins, SVP, Executive Director of Social Engagement, Doner


Sponsoring Brands



Past #SMWNYC Talks


David Harbour

Actor, Stranger Things

Michelle Klein

Director of Marketing (NA) at Facebook

Matt Britton

Chief Executive Officer, Crowdtap


#SMWNYC Passes


Premium Pass 5% OFF THRU APR 13, 6PM EST!

$2349

Walkup $2499


  • BENEFITS
  • Access to 80+ events
  • Discounted 30% hotel packages
  • Attend Opening Reception
  • 12 months membership to SMW Insider
  • PREMIUM BENEFITS
  • Express Check-in
  • Access to private lounge
  • 3 x CMO lunch briefings
  • Enjoy networking cocktails hours in Premium Lounge 4:30pm – 6:30pm (Tues-Wed-Thur)

Standard Pass 5% OFF THRU APR 13, 6PM EST!

$1175

Walkup $1249


  • BENEFITS
  • Access to 80+ events
  • Discounted 20% hotel packages
  • Attend Opening Reception
  • 6 months membership to SMW Insider