#SMWNYC

New York's Premier Media & Marketing Event

Apr 30 - May 2Sheraton New York Times Square Hotel

3000+

attendees


300+

Speakers


100+

Sessions


50+

Sponsors


100+

Press


50+

Countries


Social Media Week brings together marketing, media and technology professionals from more than 50 countries with a curiosity and passion for new ideas, innovations and emerging trends in social media.



The 2019 Global Theme

Stories

The number of social media users worldwide in 2018 is 3.2 billion, up 13 percent year-on-year. By 2020 almost 5 billion people will be connected.

Given this scale, social media has become the world’s most influential storytelling platform and the stories we tell have the ability to touch and inspire, and shake people to their cores. They can elevate people, educate them, and change them—or, they can divide us and tear us down. Ultimately, stories have the power to influence the world and the people who consume them, and with this influence comes responsibility.



Headline Speaker


Seth Godin




Featured Speakers


Rachel Tipograph

Rachel Tipograph

Founder & CEOMikMak

Rachel Tipograph

Founder & CEO, MikMak

Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of “The 50 Most Influential Women in America,” Fast Company named her one of “The Most Creative People in Business”, AdAge named her one of “The Most Creative People of The Year,” AdWeek named her one of “The Young Influentials Shaping Business and Culture,” Entrepreneur named her one of the “50 Most Daring Entrepreneurs,” Business Insider named her one of “New York Tech’s Coolest People”, Refinery29 named her one of its “Rising Female Tech Stars,” The Wrap named her one of “The 11 Change Agents Disrupting Hollywood,” and LinkedIn named her one of its “Next Wave: Top Professionals 35 & Under.” After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation and measurement, Rachel traveled the world for 100 days and then founded MikMak, the eCommerce platform for social video and beyond.

Upcoming Session

How the Mobile Phone Collapsed the Marketing Funnel

Hosted by MikMak
Tuesday, Apr 30 3:30 PM
Chris Marino

Chris Marino

Director, Digital Media AcquisitionAmerican Express

Chris Marino

Director, Digital Media Acquisition, American Express

Chris Marino is the Director of Digital Media Acquisition at American Express in the Global Commercial Services division. Global Commercial Services provides a suite of payment and lending products, solutions for travel and everyday business spending, cross border payments, global currency solutions, and business financing. In his current role, he is responsible for optimizing a multi-million dollar advertising budget to convert small to mid-sized business owners on card and non-card solutions across paid social and display channels. Chris is a data driven marketer with a passion for quantifying the impact that brands are having through digital experiences.

In his previous role as Director of Global Social Media Strategy, he led the transformation of American Express OPEN’s social media strategy through audience first creative. Over his six years at American Express, Chris has worked in a variety of cross-functional capacities including Finance, Marketing and Strategy.

Chris graduated from Syracuse University with a B.S in Management and Marketing. He is currently pursuing an Executive MBA at the Cornell Johnson School of Management.

Chris is an avid foodie, traveler and Syracuse Orange basketball fan residing in New York City.

Upcoming Session

Cindy Gallop

Cindy Gallop

Founder & CEOMakeLoveNotPorn

Cindy Gallop

Founder & CEO, MakeLoveNotPorn

Cindy moved to New York from London in 1998 to start up the US office of ad agency, and Bartle Bogle Hegarty in 2003 was named Advertising Woman of the Year. She is the founder & CEO of www.ifwerantheworld.com, a radically simple web-meets-world platform designed to turn good intentions into action, one micro action at a time – currently 9 months old in beta. She is also the founder of www.makelovenotporn.com which launched at TED 2009. She consults for brands and clients who want to change the game in their particular sector.

Upcoming Session

Grad Conn

Grad Conn

Chief Experience & Marketing OfficerSprinklr

Grad Conn

Chief Experience & Marketing Officer, Sprinklr

As Sprinklr’s Chief Experience and Marketing Officer, Grad leads a team of modern marketers focused on helping the world’s most loved brands create happy customers. His title, CXMO, reflects Sprinklr’s view that – in a world where customers are connected and empowered like never before – experience is the new brand.

Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last 7 years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year.

Prior to that, Grad worked as CEO or CMO at a number of startups, and began his career at Procter & Gamble. He brings deep expertise in ABM, marketing automation, social selling, social engagement, event marketing, content marketing, and scale programs for commercial selling motions.

Grad holds a Bachelors of Commerce degree from Queen’s University in Kingston, Ontario. He is a Microsoft Founders Award winner and Circle of Excellence Platinum Club recipient, and has been awarded multiple creative awards and technology patents.

Upcoming Session

The Copernican Shift: Three Stages of Marketing Evolution

Hosted by Sprinklr
Tuesday, Apr 30 2:40 PM
Mike McCue

Mike McCue

Co-Founder & CEOFlipboard

Mike McCue

Co-Founder & CEO, Flipboard

Longtime Silicon Valley entrepreneur Mike McCue founded Flipboard in 2010 with the belief that great stories move the world forward. Flipboard curates the world’s stories for millions of people everyday, informing and inspiring their work, life and play with great articles, videos and podcasts.

In 1999 Mike founded Tellme Networks, one of the world’s largest Internet networks for voice communication. He ran the company for nearly 10 years, having successfully led the integration of the company’s technology into Microsoft’s infrastructure following its acquisition. Microsoft bought Tellme in 2007 for $800 million.

Before founding Tellme, Mike worked at Netscape as Vice President of Technology. He joined Netscape after their successful acquisition of the first company he founded, Paper Software, a leader in 3-D browser technology. He was honored with a Kilby International Award as a Young Innovator for his work bringing 3-D technology to the world through Netscape’s Web browser.

Upcoming Session

Platforms and Media: A Broken Partnership

Hosted by Flipboard
Thursday, May 2 2:05 PM
Anna Ritchie

Anna Ritchie

Head of Social MediaCampbell Snacks

Anna Ritchie

Head of Social Media, Campbell Snacks

Anna is a social media & content marketing leader – and passionate digital storyteller – with over 10 years’ experience leading brands through this exciting, ever-evolving and multi-faceted space. She has extensive experience in helping brands build and deploy leading-edge social strategies, rich content marketing initiatives and all facets of digital storytelling across paid, owned, earned, and eCommerce channels. She has worked for some truly icon brands – both nationally and globally – such as Sony, Melissa & Doug, Sun Products Corp – and now manages digital content (including eCommerce) and social media for Campbell Snacks across all brands.

Prior to pivoting to the digital space, Anna spent the beginning of her career delivering communications and change management strategies at the global consulting firm, Willis Towers Watson. She holds a Master’s Degree from Seton Hall University, and B.A. from Loyola University, Maryland. A New Jersey native, she now lives in a Connecticut beach town with her husband and two daughters.

Upcoming Session

The Social Commerce Debate: Community Builder or Destroyer?

Hosted by Campbell Snacks
Thursday, May 2 3:30 PM
Michael Miller

Michael Miller

VP Creative Experience and Social MediaT-Mobile

Michael Miller

VP Digital Creative, Experience and Social, T-Mobile

Michael Miller is the Vice President of Digital Creative, Experience and Social for T-Mobile. Miller oversees T-Mobile’s social media group, the Digital Experience team, as well as the Creative and Content Studios. Miller directs all of T-Mobile’s digital and social marketing work from conception to execution utilizing T-Mobile’s growing internal creative/content team, and a variety of partners, agencies and production studios.

With more than 20 years in the digital space, Miller has led creative strategies for some of the world’s top brands, including Delta Airlines, Citi, Etihad Airlines, Jeep, Target, Patrón Spirits, AT&T, Dodge/Chrysler, and Southwest Airlines.

Since joining T-Mobile at the start of 2016, he has led the brand through a complete overhaul of their digital experiences. Prior to joining the Un-carrier, Miller was the SVP Executive Creative Director for Razorfish where he oversaw the Creative/Experience Group and strategic business transformation initiatives for Razorfish’s largest accounts.

Upcoming Session

Building a Marketing Organization Setup for a Social Future

Hosted by T-Mobile
Thursday, May 2 3:30 PM
Rani Mani

Rani Mani

Head of Global Social Influencer EnablementAdobe

Rani Mani

Head of Global Social Influencer Enablement & Employee Advocacy, Adobe

Rani Mani is the Head of Global Social Influencer Enablement & Employee Advocacy at Adobe. She’s passionate about cultivating and nurturing communities and coaching others to do the same. Rani is currently working across Adobe teams to infuse influencer relations into their strategic plans in order to elevate the voice of the community. Nicknamed The Velvet Hammer, Rani’s mantra is to make the impossible seem possible through her humor, grace, and passion. When she’s not asking provocative questions and making declarative statements at work, Rani is making magical memories with her husband and four kids as they continue to visit the many wonders of the world.

Upcoming Session

How to Drive Business by Cultivating Influencer Relationships

Hosted by Adobe
Tuesday, Apr 30 12:25 PM
Lola Banjo

Lola Banjo

Strategic Innovation ExecutiveSalesforce

Lola Banjo

Strategy Innovation Executive, Salesforce

Lola Banjo is a dynamic, motivated and energetic business leader with a focus in Corporate Strategy.

As a Strategic Innovative Executive at Salesforce, Lola is part of a small team of leaders, strategists, design thinkers and innovators who help unlock value by ideating creative solutions to business and everyday challenges through a blend of strategy, vision, engineering, storytelling and business case development.

Previously, as a Strategy Consulting Engagement Manager at Accenture and Deloitte, Lola combined her business partnering, quantitative aptitude and problem solving abilities to help executives of top organizations prioritize and achieve strategic goals. She led major engagements across industries, with a focus on Consumer Packaged Goods. Past clients include Estee Lauder, Kellogg’s, Coca-Cola, Bacardi, Hostess, CVS, Best Buy and Bank of America.

Prior to Consulting, she was Assistant Financial Controller of L’Oreal’s NA €3.4B luxury goods division (Lancôme, Giorgio Armani, etc). Prior to that, she was a development engineer at the CPG giant, Coty, where she worked on the Marc Jacobs and Kenneth Cole brands and helped launch Sarah Jessica Parker’s premier fragrance.

She holds a B.S. in Materials Engineering w/ minors in Mathematics, Economics and Computer Science from Rutgers, a M.S. in Financial Engineering and a Grad Certificate in Risk Management from NYU, and a MBA in Strategy, Finance and Decision Sciences from Emory. She has also studied at top business schools around the world including FGV-Rio (Brazil), WHU-Koblenz (Germany) and RSM-Erasmus (Netherlands).

She has traveled to 80+ countries and is knowledgeable on the economic levers and cultural uniqueness that drives how business is conducted in various parts of the globe. Her diversified experience spans strategic, operational and tactical enterprise concerns. She welcomes each day as a new chance to make an impact and an opportunity to continuously grow as a global business leader.

Upcoming Session

Why Vulnerability Transcends Fear and How to Find Your Authentic Voice

Hosted by Salesforce
Thursday, May 2 12:25 PM
Chapin Clark

Chapin Clark

Executive Creative Director, Social ContentR/GA

Chapin Clark

Executive Creative Director, Social Content, R/GA

Chapin Clark is an executive creative director focused on social content at R/GA, where he has worked as a copywriter since 2001. He specializes in helping brands find their voice online. Clients he has worked with include Verizon, Samsung, IBM, SC Johnson and a number of startups participating in the R/GA Ventures program. He is also the voice of R/GA on Twitter, having managed the @RGA handle since 2009.

Upcoming Session

Julie Fleischer

Julie Fleischer

SVP, Head of Customer IntelligenceWW

Julie Fleischer

SVP, Head of Customer Intelligence, WW

Julie Fleischer leads Customer Intelligence for WW, a global wellness company and the world’s leading commercial weight-management program. At WW, Customer Intelligence supports the company’s millions of members in their wellness journey and enables WW to touch and impact more people around the world. As a pioneer of data-driven marketing with more than 20 years of experience, Ms. Fleischer has been a driving force for change and innovation in the industry, pushing the limits of data and analytics to grow businesses and serve consumers with integrity, ethics, and sustainability.

Ms. Fleischer is a sought-after brand advocate and a well-respected media, advertising and marketing thought leader. She is a passionate advocate for the power of data and its ability to provide clarity in marketing decision-making. Her deep expertise in brand, agency and marketing technology give her unique insight into the real challenges and opportunities for new ways of marketing in the connected age.

Prior to joining WW, Ms. Fleischer led marketing at Neustar, a leading identity resolution technology provider. She previously served as Senior Director of Data, Content and Media at Kraft Foods Group. In this role, she revamped Kraft Foods’ CRM organization, content marketing strategy and programmatic media, implementing an enterprise-wide focus on generating first-party data streams to accentuate Kraft’s customer journey.

Ms. Fleischer was named Content Marketing Institute’s Content Marketer of the Year in 2013, acknowledging her role in defining the critical interrelationships between content, data and technology.

She is a proud Board Member of She Runs It, a nonprofit that strives to pave the way for women to lead at every level of marketing and media.

Upcoming Session

Jason Musante

Jason Musante

Chief Creative OfficerHuge

Jason Musante

Chief Creative Officer, Huge

As Chief Creative Officer, Jason oversees and leads unified creative across Huge’s network of offices and accounts. Before joining Huge, Jason led the creative department at Havas New York where, as Managing Director/Group ECD, he led the agency to their best year at Cannes and the Clios in 2016 and partnered with The United States Digital Service – President Obama’s digital startup dedicated to helping the government work more efficiently. Jason has also held senior leadership roles at BBDO, Saatchi & Saatchi and Anomaly.

In 2016, Jason was named “One of the Most Creative People in Advertising” by BUSINESS INSIDER, his work was added to the permanent collection at the Museum of Modern Art, ADWEEK’s “Creative 100” and CAMPAIGN’S “Best of the Year” lists. His work has been featured in Wired, The New York Times, Newsweek, CNN, BBC, Forbes, Fast Company, USA Today, The Boston Globe, The LA Times, The Washington Post, and National Public Radio. He’s spoken at the One Club, The Art Director’s Club of New York, Internet Week, Advertising Week and in 2015 was a main stage speaker at WebSummit in Dublin, Ireland.

Consistently recognized by industry award shows, Jason has won dozens of Cannes Lions and shortlists, One Show wins and shortlists, One Show Interactive wins, Clio wins and shortlist, New York Art Director’s Club wins, ANDY wins and shortlists, Webby Award win and numerous shortlists and Effies.

Upcoming Session

Neil Vogel

Neil Vogel

CEODotdash

Neil Vogel

CEO, Dotdash

Neil Vogel joined Dotdash (then About.com) in April 2013, and has led the company’s transformation from a general information website to a vibrant collection of branded vertical properties. Today, Dotdash is among the largest and fastest-growing online publishers, and each of its brands is among the leaders in its category.

Prior to joining Dotdash, Neil was the Founder and CEO of Recognition Media, a creator and producer of award shows and media properties for digital, creative, and advertising communities including the Webby Awards, The Telly Awards, and Internet Week New York and Europe.

Before starting Recognition Media, Neil was Chief Corporate Development Officer at Alloy Media + Marketing, a digital content and marketing services company focused on the teen and youth market. Neil also serves as a venture partner at FirstMark Capital.

Upcoming Session

Why We Don’t Care About Facebook and Never Did

Hosted by Dotdash
Wednesday, May 1 9:50 AM
Sarah Hofstetter

Sarah Hofstetter

PresidentComscore

Sarah Hofstetter

President, Comscore

Sarah is a decorated industry veteran with a proven track record of helping marketers transform their businesses to thrive amid rapid media disruption.

Before joining Comscore as President, Sarah spent 13 years at 360i leading the agency’s adaptability, helping marketers capitalize on industry changes, building best in class practices across creative, media and digital. Under her stewardship, 360i was recognized by Ad Age as one of the top advertising agencies for eight consecutive years.

Sarah was named to the 2014 AAF Hall of Achievement and the 4A’s list of 100 People Who Make Advertising Great. She has been recognized by Ad Age’s “40 Under 40,” the Adweek 50, Adweek Power 100 and has been inducted into the Word of Mouth Marketing Hall of Fame. She has also taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit, among others.

In Nov. 2018, Sarah was elected to the Board of Directors for Campbell Soup Company (NYSE: CPB).

Upcoming Session

Bonin Bough

Bonin Bough

Marketing Guru, Investor & Author Bonin Ventures

Bonin Bough

Marketing Guru, Investor & Author, Bonin Ventures

Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of The Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.

As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.

Upcoming Session

Amy  Emmerich

Amy Emmerich

Chief Content OfficerRefinery29

Amy Emmerich

Chief Content Officer, Refinery29

Amy Emmerich is the Chief Content Officer at Refinery29, the leading media and entertainment company focused on young women. She has more than 20 years of experience developing content and programming for brands including Refinery29, MTV Networks, Travel Channel, and Vice Media. An Emmy award-winning producer, she has a full spectrum of production and development experience across platforms, including linear television, digital video, and social media, and is committed to creating a dialogue that matters most to a new generation of powerful women.

As CCO, Amy oversees all Refinery29 content and is focused on driving strategy and expanding distribution across channels as the brand scales globally. Under Amy’s leadership, Refinery29 has launched numerous successful franchises, content brands, and partnerships for the company. Amy also spearheaded the launch of Shatterbox, the successful short film initiative which gives female directors the opportunity to realize their creative visions and reach new audiences, now in its second season. The films have premiered at festivals globally, including Cannes, Sundance, and SXSW.

Upcoming Session

What's Your P.O.V? (Power of Vulnerability)

Hosted by Refinery29
Wednesday, May 1 3:30 PM
Radha Agrawal

Radha Agrawal

AuthorBelong

Radha Agrawal

Author, Belong

Radha Agrawal is a community force. She is the Co-founder, CEO, and Chief Community Architect of Daybreaker, the early morning dance and wellness movement that currently holds events in 25 cities and more than a dozen college campuses around the world and has a community of almost half a million people. She is a successful entrepreneur (Co-Founder THINX, LiveItUp), author, speaker, DJ, inventor, and investor, and was named as “one of 8 women who will change the world” by MTV. Radha is also the recipient of the Tribeca Disruptive Innovation Award and has spoken about social entrepreneurship and community building to audiences around the world.

Her new book, BELONG: Find Your People, Create Community, and Live a More Connected Life, answers the questions “How the heck do I find my people?” and “How do I create large and meaningful communities in the real world?” Radha lives in Brooklyn, New York, with her love, Eli, a baby on the way, and her twin sister, Mikiand lots of family and friends within a few blocks. You can most often find her tinkering with community and experience design projects, or on the dance floor at Daybreaker in New York City (if she’s not dancing at sunrise in another part of the world.)

Upcoming Session

Will Cady

Will Cady

Head of Brand StrategyReddit

Will Cady

Head of Brand Strategy, Reddit

Will Cady has made a career of looking for unexpected brilliance in overlooked subcultures. A path from zen monasteries through touring rock bands into digital media brought him to his current role as Head Of Brand Strategy at Reddit, overseeing a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.

Prior to taking on the Head Of Brand Strategy role, Will launched, hired, and managed Reddit’s Los Angeles brand partnerships office; tapping his years of experience architecting revenue-driving programs that connect brands with fast-growing pockets of music, art, and experience just as they reach their tipping points. Will is a graduate of Berklee College of Music and recipient of an Emmy Ward (Local NATAS) for Best Musical Composition/Arrangement. Will’s writing has been published in SPIN, Performer, and Death & Taxes. At Reddit, Will has created & executed programs with a host of Fortune Global 100 brands including Amazon, Toyota, Sony, T-Mobile, and many, many others.

Upcoming Session

Jennifer Mennes

Jennifer Mennes

North America Media DirectorMondelēz International

Jennifer Mennes

North America Media Director, Mondelēz International

Jennifer Mennes is the Director of Media for North America at Mondelez International. She leads media and digital strategy, along with the newly formed digital accelerator for the Mondelez portfolio of brands in the region. Jennifer’s extensive media, digital and content background included roles within TD Bank and Post Foods where she established centers of excellence for the organizations. Prior to shifting to the “client side”, Jennifer was SVP Group Account Director at Havas Media managing major CPG businesses for the agency. Jennifer holds a Bachelor’s of Science in Business Administration degree from American University. She currently lives in Glen Rock, New Jersey with her husband John and two daughters, Kaitlyn and Sofia.

Upcoming Session

Steven Bartlett

Steven Bartlett

CEOSocial Chain Group

Steven Bartlett

CEO, Social Chain Group

Botswana born and raised in the UK, Steven Bartlett is the 26-year-old CEO of Social Chain Group – a global, social-first marketing agency and production house. From a bedroom in Manchester, this university dropout built the group’s two flagship companies – Social Chain and Media Chain – when he was just 22 years old.

Steven is currently based in NY, leading a company of 200+ like-minded individuals who are quickly disrupting the ever-changing social sphere. Social Chain’s impressive client list includes the likes of Apple, Amazon, Coca-Cola, Superdry, New Balance and Nokia, with their presence now felt in Manchester, London, Berlin and New York. Since its onset, the digital publishing house ‘Media Chain’ now owns some of the largest media assets online – reaching over 10 billion people a month through a series of online brands.

An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year 2017 and Most Influential Agency Figure 2018, Steven also acts as a speaker, investor and content creator, hosting top charting podcast, ‘The Diary of a CEO’. Steven is the voice of a generation, inspiring people daily with his disruptive methods, unconventional business model and unique company culture.

Upcoming Session

AI and Social Media: How We Are No Longer in Control

Hosted by Social Chain
Wednesday, May 1 10:40 AM
Charlie Engle

Charlie Engle

AuthorRunning Man: A Memoir

Charlie Engle

Author, Running Man: A Memoir

 

Upcoming Session

Stories of Survival: How to Use Adversity to Rise Above the Crowd

Hosted by Charlie Engle
Wednesday, May 1 12:25 PM
Eric Edge

Eric Edge

SVP, Brand & CommunicationsPostmates

Eric Edge

SVP, Brand & Communications, Postmates

Eric is the SVP of Brand and Communications at Postmates — the on-demand “anything” network that helps people unlock the best of their cities and lives. Before Postmates, Eric helped drive growth at Pinterest as the head of global marketing communications. No stranger to tech, he was an early member of the Instagram business team and was the first head of marketing for Facebook in Europe, the Middle East and Africa. He got his start with creative agencies, serving as global chief communications officer of Havas Worldwide and VP of global communications at FCB.

Upcoming Session

The Evolution of Consumer Driven Storytelling

Hosted by Postmates
Tuesday, Apr 30 4:25 PM
Abbey Klaassen

Abbey Klaassen

President, New York360i

Abbey Klaassen

President, New York, 360i

As President of the agency’s largest office and headquarters, Abbey plays a critical role on 360i’s executive steering committee guiding direction and strategic decisions for the company. She’s responsible for the growth and culture of the agency’s New York location – home to 550 employees and numerous marquee accounts. As part of her remit, Abbey leads national practices including Marketing, New Business, and Amazon Marketing, and acts as executive sponsor for key client accounts.

Abbey joined 360i in 2015 as Chief Marketing Officer, overseeing marketing, public relations and business development initiatives and developing new and existing lines of business for the agency. In 2017, she led the creation of 360i’s Amazon Marketing capability, which helps brands capitalize on change in an increasingly Amazon-dominated world.

Previously, Abbey was at 360i parent company Dentsu Aegis Network (DAN) where she most recently served as Director of Corporate Strategy Development for the Americas, helping shape acquisition strategy, the enterprise innovation agenda and core capabilities. Prior to joining DAN, Abbey spent a decade at Advertising Age where she rose to the position of Associate Publisher — overseeing editorial, content marketing, and audience development.

During her tenure at Advertising Age, Abbey spearheaded the launch of Ad Age Digital, driving strategic growth and transforming the outlet into a digitally led news source for advertisers and marketers. Under Abbey’s leadership, Ad Age received recognition for three Jesse H. Neal National Business Journalism Awards and a SABEW Best in Business Award for general excellence.

Upcoming Session

Jack Daley

Jack Daley

Sr. Director, Global Digital Content & Social MediaUnder Armour

Jack Daley

Sr. Director, Global Digital Content & Social Media, Under Armour

Jack Daley is Sr. Director, Global Social Media at Under Armour. In this role Jack is responsible for the brand’s digital content strategy, original content development, as well as paid media and distribution across platforms. Prior to his time at Under Armour, Jack worked at Viacom in a variety of content and marketing roles across the Nickelodeon and MTV brands.

Upcoming Session

Ditching Traditional Production Models to Create Effective, Social-first Content

Hosted by Movement Strategy
Wednesday, May 1 5:15 PM
Sara Fischer

Sara Fischer

Media reporterAxios

Sara Fischer

Media Reporter, Axios

Sara Fischer is a Media Reporter for Axios, covering media trends. Previously, she was a digital producer for The Washington Post, where she produced and edited segments for live and digital audiences. Fischer’s media background includes writing, reporting, subscription and advertising sales, as well as corporate research. She came to The Post from The New York Times where she was part of The Times’ political advertising team. Fischer joined The Times from CNN in 2014, where she wrote breaking news stories for CNN Politics and co-authored the network’s political newsletter, Gut Check. Before joining CNN, Fischer served as a Business Development Associate at POLITICO, where she helped manage sales operations and client engagement for the company’s advertising team. She holds a Bachelor’s degree from The George Washington University in Political Communication and a Master’s degree from The George Washington University in Legislative Affairs.

Upcoming Session

Sebastian Tomich

Sebastian Tomich

Global Head of Advertising and Marketing SolutionsThe New York Times

Sebastian Tomich

Global Head of Advertising and Marketing Solutions, The New York Times

Sebastian Tomich was named global head of Advertising and Marketing Solutions at The New York Times in November 2017. In this role, he guides the strategy and revenue generation of the entire advertising team across media, partnerships and services, including T Brand Studio, ad innovation, marketing solutions and sales.

Previously, Tomich was senior vice president of Advertising and Innovation, starting in April 2015. In that role he led The Times’s branded content business and studio, overseeing Hello Society and Fake Love—the two agencies the Times Company acquired in 2016—and steered the company’s advertising innovation efforts.

Tomich was previously vice president of advertising where he led the launch and rapid expansion of T Brand Studio, The Times’s commercial content studio. He also managed sales teams across multiple categories.

Before joining The Times, Tomich was the director of East Coast advertising at Forbes Media. In this position he led the company’s largest regions advertising sales and business development efforts with their new native advertising platform, BrandVoice. During his tenure at Forbes, Mr. Tomich held a number of positions, including Regional Sales Manager and National Digital Director.

In 2017 he was named an Ad Age “40 Under 40” and in 2014 he was named to Ad Age’s “Creative 50.”

Upcoming Session

Doug Melville

Doug Melville

Chief Diversity Officer, North AmericaTBWA\Worldwide

Doug Melville

Chief Diversity Officer, North America, TBWA\Worldwide

As CDO, Melville has lead TBWA efforts in spending > $150 with Multicultural and Women Owned Businesses in the creative space – ranging from production companies, casting, photography, digital and visual effects, among other areas. He’s increased diversity across the board, lead a cultural commitment to inclusion and become a voice for Madison Avenue.

In 2015, he co-created the Disruptor Series, a platform that gives a forum to disruptive thinkers across genres to reach the Madison Avenue community. Over 30 “disruptors” have stopped by to share thier stories, including Snoop Dogg, Maria Shriver, Al Roker and Wendy Williams.

Prior to joining TBWA\, Melville was founder and CEO of RedCarpets.com. An e commerce site created to democratize the red carpet experience.

Melville worked alongside Earvin “Magic” Johnson from 2005 until 2009, as both President of his Agency, and VP -Business Development/Marketing for Magic Johnson Enterprises, where he led efforts for his New York Times best-selling book and his portfolio of partners.

Melville started his career as an assistant tour manager on the Britney Spears “…hit me one more time” tour, and worked alongside Quincy Jones as his final intern at Quest Records.

Upcoming Session

Dan Gardner

Dan Gardner

Founder & CEOCode and Theory

Dan Gardner

Founder & CEO, Code and Theory

Dan Gardner is the Founder and CEO of Code and Theory. With more than a decade of experience designing cross-platform products and brand experiences for clients in North America, Europe, Asia, and the Middle East, he has led Code and Theory to become one of the largest Digital first creative agencies in the United States. Since founding the company in 2001, it has grown to 500 employees, with offices in New York, San Francisco, London, Manila, Los Angeles and Atlanta.

From pioneering the modern digital landscape with 70+ major media launches for publishers such as Bloomberg, Vogue, and the LA Times, to defining a new standard for how brands like Maybelline NY and Burger King communicate their stories, to reimagining the digital space between government and citizenry through sites like NY.gov, Dan has radically redrawn the map of challenges a creative agency can confront in today’s digital world.

His efforts in growing Code and Theory have been widely recognized. Code and Theory has been celebrated by Webby’s, D&AD, Cannes Lions, One Show and was named one of Fast Company’s Most Innovative Companies.

Upcoming Session

Scott Harrison

Scott Harrison

Founder & CEOcharity: water

Scott Harrison

Founder & CEO, charity: water

Scott spent almost 10 years as a nightclub promoter in New York City before leaving to volunteer on a hospital ship off the coast of Liberia, West Africa as a volunteer photojournalist.

Returning home to New York City two years later, he founded the non- profit organization charity: water in 2006. Turning his full attention to the global water crisis and the world’s 663 million people without clean water to drink, he created public installations and innovative online fundraising platforms to spread international awareness of the issue.

In twelve years, with the help of more than 1 million donors worldwide, charity: water has raised more than $350 million and funded nearly 30,000 water projects in 26 countries. When completed, those projects will provide over 8.5 million people with clean, safe drinking water.

Scott has been recognized on Fortune magazine’s list of 40 Under 40, Forbes’ Impact 30, and Fast Company’s 100 Most Creative People in Business, where he earned the #10 spot. He is currently a World Economic Forum Young Global Leader and author of the New York Times Bestselling book Thirst.

Scott lives in New York City with his wife Viktoria, son Jackson and daughter Emma.

Upcoming Session



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Who Attends



3k

registered attendees

58%

aged 25-35

88%

are mid-level seniority and above

67%

female

40%

work for a company with 500+ employees


The SMW audience is made up of professionals at the intersection of media, marketing and technology across a range of industries including marketing, advertising, communications, media, publishing, technology and entertainment.


Marcus Collins

"SMW addresses the contemporary issues and evolutions of our industry in such a way that makes it the premier event for anyone who is remotely interested in 'social' or considers themselves an 'expert.'" - Marcus Collins, SVP, Executive Director of Social Engagement, Doner



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