New York's Premier Media & Marketing Event

April 30 - May 2, 2019Sheraton New York Times Square Hotel

3000+

attendees


300+

Speakers


100+

Sessions


50+

Sponsors


100+

Press


50+

Countries


Social Media Week brings together marketing, media and technology professionals from more than 50 countries with a curiosity and passion for new ideas, innovations and emerging trends in social media.




The 2019 Global Theme

Stories

The number of social media users worldwide in 2018 is 3.2 billion, up 13 percent year-on-year. By 2020 almost 5 billion people will be connected.

Given this scale, social media has become the world’s most influential storytelling platform and the stories we tell have the ability to touch and inspire, and shake people to their cores. They can elevate people, educate them, and change them—or, they can divide us and tear us down. Ultimately, stories have the power to influence the world and the people who consume them, and with this influence comes responsibility.



Featured Speakers



Lola Banjo

Lola Banjo

Strategic Innovation ExecutiveSalesforce

Lola Banjo

Strategy Innovation Executive, Salesforce

Lola Banjo is a dynamic, motivated and energetic business leader with a focus in Corporate Strategy.

As a Strategic Innovative Executive at Salesforce, Lola is part of a small team of leaders, strategists, design thinkers and innovators who help unlock value by ideating creative solutions to business and everyday challenges through a blend of strategy, vision, engineering, storytelling and business case development.

Previously, as a Strategy Consulting Engagement Manager at Accenture and Deloitte, Lola combined her business partnering, quantitative aptitude and problem solving abilities to help executives of top organizations prioritize and achieve strategic goals. She led major engagements across industries, with a focus on Consumer Packaged Goods. Past clients include Estee Lauder, Kellogg’s, Coca-Cola, Bacardi, Hostess, CVS, Best Buy and Bank of America.

Prior to Consulting, she was Assistant Financial Controller of L’Oreal’s NA €3.4B luxury goods division (Lancôme, Giorgio Armani, etc). Prior to that, she was a development engineer at the CPG giant, Coty, where she worked on the Marc Jacobs and Kenneth Cole brands and helped launch Sarah Jessica Parker’s premier fragrance.

She holds a B.S. in Materials Engineering w/ minors in Mathematics, Economics and Computer Science from Rutgers, a M.S. in Financial Engineering and a Grad Certificate in Risk Management from NYU, and a MBA in Strategy, Finance and Decision Sciences from Emory. She has also studied at top business schools around the world including FGV-Rio (Brazil), WHU-Koblenz (Germany) and RSM-Erasmus (Netherlands).

She has traveled to 80+ countries and is knowledgeable on the economic levers and cultural uniqueness that drives how business is conducted in various parts of the globe. Her diversified experience spans strategic, operational and tactical enterprise concerns. She welcomes each day as a new chance to make an impact and an opportunity to continuously grow as a global business leader.

Upcoming Session

Neil Vogel

Neil Vogel

CEODotdash

Neil Vogel

CEO, Dotdash

Neil Vogel joined Dotdash (then About.com) in April 2013, and has led the company’s transformation from a general information website to a vibrant collection of branded vertical properties. Today, Dotdash is among the largest and fastest-growing online publishers, and each of its brands is among the leaders in its category.

Prior to joining Dotdash, Neil was the Founder and CEO of Recognition Media, a creator and producer of award shows and media properties for digital, creative, and advertising communities including the Webby Awards, The Telly Awards, and Internet Week New York and Europe.

Before starting Recognition Media, Neil was Chief Corporate Development Officer at Alloy Media + Marketing, a digital content and marketing services company focused on the teen and youth market. Neil also serves as a venture partner at FirstMark Capital.

Upcoming Session

Amy  Emmerich

Amy Emmerich

Chief Content OfficerRefinery29

Amy Emmerich

Chief Content Officer, Refinery29

Amy Emmerich is the Chief Content Officer at Refinery29, the leading media and entertainment company focused on young women. She has more than 20 years of experience developing content and programming for brands including Refinery29, MTV Networks, Travel Channel, and Vice Media. An Emmy award-winning producer, she has a full spectrum of production and development experience across platforms, including linear television, digital video, and social media, and is committed to creating a dialogue that matters most to a new generation of powerful women.

As CCO, Amy oversees all Refinery29 content and is focused on driving strategy and expanding distribution across channels as the brand scales globally. Under Amy’s leadership, Refinery29 has launched numerous successful franchises, content brands, and partnerships for the company. Amy also spearheaded the launch of Shatterbox, the successful short film initiative which gives female directors the opportunity to realize their creative visions and reach new audiences, now in its second season. The films have premiered at festivals globally, including Cannes, Sundance, and SXSW.

Upcoming Session

Eric Edge

Eric Edge

SVP, Brand & CommunicationsPostmates

Eric Edge

SVP, Brand & Communications, Postmates

Eric is the SVP of Brand and Communications at Postmates — the on-demand “anything” network that helps people unlock the best of their cities and lives. Before Postmates, Eric helped drive growth at Pinterest as the head of global marketing communications. No stranger to tech, he was an early member of the Instagram business team and was the first head of marketing for Facebook in Europe, the Middle East and Africa. He got his start with creative agencies, serving as global chief communications officer of Havas Worldwide and VP of global communications at FCB.

Upcoming Session

Grad Conn

Grad Conn

Chief Experience & Marketing OfficerSprinklr

Grad Conn

Chief Experience & Marketing Officer, Sprinklr

As Sprinklr’s Chief Experience and Marketing Officer, Grad leads a team of modern marketers focused on helping the world’s most loved brands create happy customers. His title, CXMO, reflects Sprinklr’s view that – in a world where customers are connected and empowered like never before – experience is the new brand.

Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last 7 years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year.

Prior to that, Grad worked as CEO or CMO at a number of startups, and began his career at Procter & Gamble. He brings deep expertise in ABM, marketing automation, social selling, social engagement, event marketing, content marketing, and scale programs for commercial selling motions.

Grad holds a Bachelors of Commerce degree from Queen’s University in Kingston, Ontario. He is a Microsoft Founders Award winner and Circle of Excellence Platinum Club recipient, and has been awarded multiple creative awards and technology patents.

Upcoming Session

Lucie Greene

Lucie Greene

Worldwide Director, The Innovation GroupJWT

Lucie Greene

Worldwide Director, The Innovation Group, J. Walter Thompson

Lucie Greene is global director of J. Walter Thompson’s futures think tank and consultancy.

She leads JWT’s ongoing research into emerging global consumer behaviors, cultural changes, and sector innovation, steering all content for its widely followed insights platform JWTIntelligence.com. She steers thought leadership globally, working with The Innovation Group’s units in APAC, Europe and the Middle East. She also consults with J. Walter Thompson’s Fortune 500 clients on strategy.

The Innovation Group’s research has an international following and is frequently cited in publications including the New York Times, Bloomberg Businessweek, USA Today and The Times. Lucie is a contributor to Campaign, the Guardian, the New York Daily News and the Financial Times. She has spoken at conferences including SXSW, Web Summit, and The Next Web, as well as appearing on the BBC, Fox News, and Bloomberg TV.

Lucie’s debut book Silicon States: The Power and Politics of Big Tech and What it Means for Our Future was released with Counterpoint in August 2018. Silicon States has been described as “an excoriating look at the new masters of our universe” and was recently named one of the best books of 2018. It was recently optioned by award-winning media company The Front.

Upcoming Session

Charlie Engle

Charlie Engle

AuthorRunning Man: A Memoir

Charlie Engle

Author, Running Man: A Memoir

 

Upcoming Session

Doug Melville

Doug Melville

Chief Diversity Officer, North AmericaTBWA\Worldwide

Doug Melville

Chief Diversity Officer, North America, TBWA\Worldwide

As CDO, Melville has lead TBWA efforts in spending > $150 with Multicultural and Women Owned Businesses in the creative space – ranging from production companies, casting, photography, digital and visual effects, among other areas. He’s increased diversity across the board, lead a cultural commitment to inclusion and become a voice for Madison Avenue.

In 2015, he co-created the Disruptor Series, a platform that gives a forum to disruptive thinkers across genres to reach the Madison Avenue community. Over 30 “disruptors” have stopped by to share thier stories, including Snoop Dogg, Maria Shriver, Al Roker and Wendy Williams.

Prior to joining TBWA\, Melville was founder and CEO of RedCarpets.com. An e commerce site created to democratize the red carpet experience.

Melville worked alongside Earvin “Magic” Johnson from 2005 until 2009, as both President of his Agency, and VP -Business Development/Marketing for Magic Johnson Enterprises, where he led efforts for his New York Times best-selling book and his portfolio of partners.

Melville started his career as an assistant tour manager on the Britney Spears “…hit me one more time” tour, and worked alongside Quincy Jones as his final intern at Quest Records.

Upcoming Session

Jason Musante

Jason Musante

Chief Creative OfficerHuge

Jason Musante

Chief Creative Officer, Huge

As Chief Creative Officer, Jason oversees and leads unified creative across Huge’s network of offices and accounts. Before joining Huge, Jason led the creative department at Havas New York where, as Managing Director/Group ECD, he led the agency to their best year at Cannes and the Clios in 2016 and partnered with The United States Digital Service – President Obama’s digital startup dedicated to helping the government work more efficiently. Jason has also held senior leadership roles at BBDO, Saatchi & Saatchi and Anomaly.

In 2016, Jason was named “One of the Most Creative People in Advertising” by BUSINESS INSIDER, his work was added to the permanent collection at the Museum of Modern Art, ADWEEK’s “Creative 100” and CAMPAIGN’S “Best of the Year” lists. His work has been featured in Wired, The New York Times, Newsweek, CNN, BBC, Forbes, Fast Company, USA Today, The Boston Globe, The LA Times, The Washington Post, and National Public Radio. He’s spoken at the One Club, The Art Director’s Club of New York, Internet Week, Advertising Week and in 2015 was a main stage speaker at WebSummit in Dublin, Ireland.

Consistently recognized by industry award shows, Jason has won dozens of Cannes Lions and shortlists, One Show wins and shortlists, One Show Interactive wins, Clio wins and shortlist, New York Art Director’s Club wins, ANDY wins and shortlists, Webby Award win and numerous shortlists and Effies.

Upcoming Session

David Levin

David Levin

Founder, ECDThat Lot

David Levin

Founder, Executive Creative Director, That Lot

Alongside David Schneider, David Levin runs the creative team at That Lot – a social agency, now part of Weber Shandwick. “The agency that won Agency of The Year and lots of other awards?”. Yes that one.

Upcoming Session

Steven Bartlett

Steven Bartlett

CEOSocial Chain Group

Steven Bartlett

CEO, Social Chain Group

Botswana born and raised in the UK, Steven Bartlett is the 26-year-old CEO of Social Chain Group – a global, social-first marketing agency and production house. From a bedroom in Manchester, this university dropout built the group’s two flagship companies – Social Chain and Media Chain – when he was just 22 years old.

Steven is currently based in NY, leading a company of 200+ like-minded individuals who are quickly disrupting the ever-changing social sphere. Social Chain’s impressive client list includes the likes of Apple, Amazon, Coca-Cola, Superdry, New Balance and Nokia, with their presence now felt in Manchester, London, Berlin and New York. Since its onset, the digital publishing house ‘Media Chain’ now owns some of the largest media assets online – reaching over 10 billion people a month through a series of online brands.

An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year 2017 and Most Influential Agency Figure 2018, Steven also acts as a speaker, investor and content creator, hosting top charting podcast, ‘The Diary of a CEO’. Steven is the voice of a generation, inspiring people daily with his disruptive methods, unconventional business model and unique company culture.

Upcoming Session

Radha Agarwal

Radha Agarwal

AuthorBELONG

Radha Agrawal

Author, Belong

Radha Agrawal is a community force. She is the Co-founder, CEO, and Chief Community Architect of Daybreaker, the early morning dance and wellness movement that currently holds events in 25 cities and more than a dozen college campuses around the world and has a community of almost half a million people. She is a successful entrepreneur (Co-Founder THINX, LiveItUp), author, speaker, DJ, inventor, and investor, and was named as “one of 8 women who will change the world” by MTV. Radha is also the recipient of the Tribeca Disruptive Innovation Award and has spoken about social entrepreneurship and community building to audiences around the world.

Her new book, BELONG: Find Your People, Create Community, and Live a More Connected Life, answers the questions “How the heck do I find my people?” and “How do I create large and meaningful communities in the real world?” Radha lives in Brooklyn, New York, with her love, Eli, a baby on the way, and her twin sister, Mikiand lots of family and friends within a few blocks. You can most often find her tinkering with community and experience design projects, or on the dance floor at Daybreaker in New York City (if she’s not dancing at sunrise in another part of the world.)

Upcoming Session

David Schneider

David Schneider

Founder, ECDThat Lot

David Schneider

Founder, Executive Creative Director , That Lot

David Schneider is an actor/writer/director, best known for TV work such as “I’m Alan Partridge” and “The Day Today”, and, recently, for co-writing The Death Of Stalin. Having spent far too much time on Twitter (I now have 310K followers and counting – not that I’m counting), he was one of the founders of THAT LOT (thatlot.co.uk), who have quickly become a major player in social media content and strategy for brands and businesses. This means that when he is tweeting about the X-Factor he can now genuinely say it’s for work.

That Lot provides thumb-stopping content (yes, they used the word “thumb-stopping”) for brands, businesses and broadcasters such as Channel4, B&Q, Jamie Oliver, Big Bus Tours etc: tone of voice, strategy, paid social, video, design, live, branded content, workshops and talks, we do it all. They give workshops and consult for advertising agencies, brands, and media outlets as well as to individuals like my plumber.

He also give talks at conferences and after-dinner speeches ranging from out-and-out comedy to keynote speeches with hints and tips on how to cut through on social.

Upcoming Session

Marcus Collins

Marcus Collins

Chief Consumer Connections OfficerDoner

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age’s 2016 40 Under 40. Previously, he led the Social Engagement practice across the New York advertising agency, Translation, leveraging the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of “social.” His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.

Prior to joining Translation, Marcus managed a number of accounts for Big Fuel Communications – a pure play social media agency, led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing), and ran digital strategy for Beyoncé.

Beyond his professional endeavors, Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He is among the roster of instructors at Hyper Island and a member of the faculty at the Ross School of Business, University of Michigan, as a lecturer of marketing.

Marcus holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.

Upcoming Session

Sara Fischer

Sara Fischer

Media ReporterAxios

Sara Fischer

Media Reporter, Axios

Sara Fischer is a Media Reporter for Axios, covering media trends. Previously, she was a digital producer for The Washington Post, where she produced and edited segments for live and digital audiences. Fischer’s media background includes writing, reporting, subscription and advertising sales, as well as corporate research. She came to The Post from The New York Times where she was part of The Times’ political advertising team. Fischer joined The Times from CNN in 2014, where she wrote breaking news stories for CNN Politics and co-authored the network’s political newsletter, Gut Check. Before joining CNN, Fischer served as a Business Development Associate at POLITICO, where she helped manage sales operations and client engagement for the company’s advertising team. She holds a Bachelor’s degree from The George Washington University in Political Communication and a Master’s degree from The George Washington University in Legislative Affairs.

Upcoming Session



Who Attends



1.5k

registered attendees

58%

aged 25-35

88%

are mid-level seniority and above

67%

female

55%

work in marketing, media and communications

40%

work for a company with 500+ employees


The SMW audience is made up of professionals at the intersection of media, marketing and technology across a range of industries including marketing, advertising, communications, media, publishing, technology and entertainment.


Marcus Collins

"SMW addresses the contemporary issues and evolutions of our industry in such a way that makes it the premier event for anyone who is remotely interested in 'social' or considers themselves an 'expert.'" - Marcus Collins, SVP, Executive Director of Social Engagement, Doner



Featured Sponsors & Exhibitors





Pass Options



Premium

$1,874

Thru Dec 21, 6pm
Walkup $2,499


Standard

$937

Thru Dec 21, 6pm
Walkup $1249


25 & Under

$599

Thru Dec 21, 6pm
Walkup $799