Event Spotlight: Hot in Cleveland, Hosted by TV Land

While it may be chilly outside, we’ve got details on an event that is sure to warm you right up. On February 11th, TV Land will be hosting an event that will delve into the dynamic marketing techniques leveraged by their hit show Hot in Cleveland.

  • What’s this event called? Hot in Cleveland
  • Where will this event be held? The Art & Culture Hub at Hearst
  • When will this event be held? Friday, February 11, 2011 at 3:00 pm
  • Who is hosting this event? Hot in Cleveland will be hosted by TV Land
  • What’s this event all about? Betty White and Facebook were two of the biggest stories of 2010.  In the marketing of the show Hot in Cleveland, starring Betty White alongside Valerie Bertinelli, Jane Leeves and Wendie Malick,  TV Land realized that any traditional marketing campaign they would do must be supplemented with a strong presence in Social Media where Betty had over 1 million people clamoring for her to host SNL and plug the BP Oil Spill.  TV Land also realized that the group with the fastest growth in Facebook were women 25-54, a demographic that fit squarely in with their target audience for this specific show.  From cast specific Facebook updates, to a birthday card signed by over 60,000 fans and celebrities, TV Land, a brand typically associated with Classic TV, used new forms of communications to have a break out original hit. Register for this event HERE!
  • So, what is TV Land? TV Land is a cable television network that launched in 1996. Originally the network consisted exclusively of classic television shows. Now the network airs a combination of classic television shows, newer shows, originals and movies. To see a specific list of TV Land’s programming, visit their website.

Who doesn’t want to hear more about Betty White? Hope you can make it!

Clare Brown is a contributing writer to the Social Media Week blog and works in Digital Communications at Deep Focus image source