Hub Spot Light: JWT

Social Media Week New York begins next week and posts this week will include overviews of each of the five Content Hubs, which is where much of the programming is taking place.

This year, we’re proud to count esteemed advertising agency and SMW global sponsor JWT as the host of the Business, Media and Communications Hub. Over the course of Social Media Week, the stage at JWT will feature keynote remarks and interviews with diverse speakers such as JWT’s David Eastman, Foursquare CEO: Dennis Crowley, authors Frank Rose and Steve Rosenbaum, MB Christie of the Financial Times and DJ Funkmaster Flex in addition to dozens of incredible panelists.

The panels and discussions being held at JWT will emphasize the role of technology and social media in packaging brands and engaging consumers, with each session providing attendees insight into how the giants of industry are strategically leveraging social media to achieve their aims.

Here’s a quick walk through of everything you can anticipate next week at JWT:

On Monday morning David Eastman, JWT World Wide Digital Director & North American CEO will offer initial remarks to set the stage for an incredible week. Following Mr. Eastman’s keynote, panelists that span across the gaming industry will join together to discuss the prominence of social games as well as how social dynamics are reshaping games.

From there, we’ll dive right into a session hosted by Microsoft Advertising that will investigate the ecosystem between paid, owned, and earned media as well as it’s changing effect on marketers.

The day will culminate with a Deep Focus panel on participation, aggregation and criticism in the digital age.

But we’re just getting started!

Tuesday at JWT will kick off with a breakfast and panel hosted by Meebo, followed by a keynote from Benjamin Palmer who is the CEO of the Barbarian group on humanizing brands. Immediately following Mr. Palmer’s remarks, stay put for a panel that will look at the necessity for publishers to simultaneously act as technologists. The day will conclude with a panel hosted by KickApps on whether to play offense or defense when it comes to social strategy.

Wednesday begins with a keynote from John Winsor, CEO of Victors & Spoils, the world’s first creative (ad) agency built on crowdsourcing principles. Mr. Winsor will then moderate a panel discussion on the power of collaboration and sharing focusing specifically on the impact of mass collaboration leading to co-creation and co-consumption.

Join YouTube around lunchtime for a session on creative Storytelling in the Digital Age, a workshop that will analyze YouTube as the modern day campfire.

Wednesday afternoon sessions will include a keynote from Foursquare CEO Dennis Crowley, a 360i panel on how to reach consumers and an Adweek & JWT collaborative panel on twitter that includes catering provided by Whole Foods.

Listen up on Thursday morning for a panel on social listening and the importance of being able to comb through the noise to make decisions on behalf of brands, hosted by JWT. The panel will be followed by keynote presentations from Frank Rose, the author of The Art of Immersion and Steve Rosenbaum, author of Curation Nation. Following their discussion, join DotBox for a discussion on Social Commerce.

Friday morning will begin with a keynote from MB Christie, head of product at, following a panel on mobile strategies hosted by DotSUB on how leading brands are leveraging mobile technology to activate their brand’s regional and global social engagement strategies.
Phew. What a week- and that’s only our first hub!

Check back here for more Hub Spot Lights and in the meantime be sure to check out our Hub pages to register for events. Tickets are going fast and you must register to guarantee access to an event.