Event Spotlights: Hosted by Meebo

Meebo is hosting breakfast and lunch events in New York and San Francisco, so check out these exciting discussions on both the East and West Coasts while you get your grub on!

What’s the event? The Social Web – Have We Arrived? Breakfast in New York and Lunch in San Francisco
Where? NY: Business, Media & Communications Hub at JWT; SF: SPUR, 654 Mission Street
When? Tuesday, February 08, 2011
What time? NY: 9:00 AM – 11:00 AM; SF: 12:00 PM – 2:00 PM
Who is hosting the event? Meebo
What’s the event all about? Often labeled a fad, a buzzword or a mystery, the notion of “social” on the Web is at the heart of many misconceptions, and with good reason. The definition of the social web continues to change in fundamental ways. There is already evidence that this year will mark even more change, as people look to connect more seamlessly around Web content – articles, photos, videos and more – no matter where they are on the Web.

These connections around content will define our social experience, and they represent a tremendous business opportunity for website owners, publishers and advertisers. For the first time, the traditional idea of an algorithmic-driven Web experience, where content is primarily found through search, is challenged by a people-centric Web experience, where it is discovered through shared connections.

Meebo will lead a discussion on the changing definition of the “social Web.”  This conversation will explore whether the social Web has truly arrived, how people are currently using it and what website owners and brand advertisers need to consider when they think about the social Web and their target audiences.

About Meebo: Integrating all social networks and communications channels into a single, simple-to-use solution, Meebo enables users to easily share content and communicate in real time with the people who matter to them (via website).

Alysha Lalji is a contributing writer to the Social Media Week blog and works in digital communications at Deep Focus.