Apple and The New Voice Generation

Voice Command LogoAs the year closes, the modern world will reflect on those notable moments that set the tempo of 2011.  The late Apple visionary Steve Jobs will surely gain more coverage.  New CEO Tim Cook has moved forward with strategic developments that are flying under the radar. One of them involves voice technology.

Voice Command is not a new communication tool.  I recall having it on my Samsung SCH-8500 back in the day. The effectiveness of voice command, however, has not been kind when bridging the communication gap. At least not for myself.

I recently purchased an iPhone 4s.  Many of us know that Apple’s latest mobile device comes with the Siri technology, used to search for queried data across several applications.  For a long period, I abstained from using the command API. I reasoned that I already possessed Google applications which cover all of my search demands clearly through keystrokes.  Recently, I have tested Siri’s algorithm with various geolocation query.  The microphone is really slow to pick up notes in a crowded street district like Fifth Avenue.  I found the algorithm a little more accurate in a controlled setting.

One setting which Apple has not conquered is the television marketplace.  Customers of Apple TV have developed into a devoted, static customer base.  Studio producers are not ready to lose their distribution rights just yet, with online advertising scale still in development. Siri Logo

Tim Cook is looking to change the sea tide with further advancements.  According to this piece from the Wall Street Journal, the Cupertino-based giant wants to integrate motion and voice to the home viewing experience. Patents are being submitted for approval.  The iPhone Siri is then a smaller piece of the corporate spectrum.  Here is the message.  Apple wants to further develop the communication between hardware.  In the future, you could speak into your smartphone to power a multitude of devices. Microsoft Kinect uses motion sensor technology to execute gaming procedures.  Television remains a business clinging to its traditional system despite the changing dynamics of content access.  Apple has proven, however, to transcend early innovation entrants with aplomb.  The effects are seismic.  Siri wonders what can Apple help TV with right now. So do I.

Abdul Fattah Ismail is a digital marketing specialist with expertise in content development. He lives in New York and is an MBA graduate in Marketing Management from St. John’s University. He has contributed articles for Blueliner Marketing and Talent Zoo.