With over 500 speakers, almost 300 events, over 120 event partners, and more than 60 locations (including our Content Hubs), SMW12 is promising to be nothing short of spectacular. Our Advisory Board has shown enthusiam and guidance throughout the planning process, sharing their time, ideas, and tweets to create the best Social Media Week yet. Drawing upon their colleagues and companies, they’re producing events such as:
Needless to say, our Advisory Board members are some of the most talented, brightest people we know.
We caught up with one of our fiercest Advisory Board advocates, Steven Rosenbaum, CEO of Magnify.net, author of Curation Nation and entrepreneur-at-large with New York City Economic Development Corporation for some of his wisdom.
What do you read for inspiration?
Well, that’s changed a lot in the past few years. It used to be books, magazines, and newsletters. But now, it isn’t “what do I read” but “who I follow” on twitter. And that’s what is exciting! I follow over 3,000 people from a wide range of disciplines: some folks from digital and social media, some from film, others from book publishing and magazines, a bunch of startups I’m watching, and some VC’s and folks from the NY tech and economic development world. It’s a wide array, and I like it that way. They help me curate my content and provide me with a diverse mix of voices and perspectives.
What advice would you have given to yourself 5 years ago?
Five years ago, I thought I had to move to Silicon Valley to build a tech company. I ignored the “Go West, Young Man” meme, deciding that NY was the place to build my next company. I can’t tell you how happy I am I made that choice. Today, I think the Valley is great if you need to write a lot of code, but if you’re building a company that is what I call a “hyphen tech company’,” for example Fashion-Tech or Media-Tech or Advertising-Tech, then New York has critically important ingredients you can’t find elsewhere. The vibrancy of our arts, fashion, food, and finance creates a buzz on the street that can be the secret sauce for startups.
What is your favorite aspect of your work?
Magnify.net is literally unlocking the frozen knowledge many of our partners have in their organizations. Putting powerful curation tools in the hands of publishers, brands, and organizations is making web video better. And not just a little better. TONS better. If you want to learn about what’s hot in NY, the video on New York Magazine is awesome. We power that. If you want to explore ideas worth sharing, TEDx has a collection of 10,000 incredible videos, and Magnify.net is the curation magic behind those pages. If you’re a brand that has something to say (like Patagonia‘s passion for the environment), video is what they’re going to use to share what they love. Plus, they’re amazing partners. For me, it isn’t about making content as much as it is about unlocking content — and making the world a better place by doing it.
What is the most challenging part of your job?
I think that many people still think of video as the stuff they grew up on that their parents called “the boob tube.” And I mean that in the most family-friendly way possible. They think it’s bubblegum or a time waster. But I think video has the power to transmit knowledge, share ideas, and cross boundaries and borders. It’s about breaking out of old ideas about what TV was and getting connected with all the things video can be. To share. To illuminate. To inform. That’s the coming revolution in web video, and the connection to the living room flatscreen.
So, tell us. What’s your dream job?
Easy: I’ve got it right now.