Keynote Spotlight: Alex Bogusky, Co-Founder of Crispin Porter + Bogusky
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Alex Bogusky, Co-Founder of Crispin Porter + Bogusky
This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!
You can hear Alex speak on Wednesday February 15th from 9-11am at the Social & Environmental Content Hub followed by Social Innovators Collective’s Innovative Models for Social Good Collaboration.
Alex Bogusky’s career in communications began over twenty years ago when he joined Crispin and Porter Advertising in 1989 as an art director, eventually running the agency a decade later. Under Alex’s direction, Crispin Porter + Bogusky grew to more than 1,000 employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1Billion. During Alex’s leadership, CP+B became the world’s most awarded advertising agency. CP+B is the only agency to have won the Cannes Advertising Grand Prix in all five categories: Promo, Media, Cyber, Titanium, and Film. In 2002, Alex was inducted into the American Advertising Federation’s Hall of Achievement, and in 2008, he was inducted into the Art Director’s Club Hall of Fame. In 2010, Alex received the rare honor of being named “Creative Director of the Decade” by Adweek magazine.
Always drawn towards social responsibility, while at CP+B, Alex created groundbreaking cause initiatives such as the “Truth Campaign,” the most successful youth-focused anti-tobacco education initiative in US history, and helped Vice President, Al Gore debunk the notion of “Clean Coal,” with TV spots directed by the Coen Brothers of “Fargo” fame. In 2010 Alex left what he called, “the best job on the planet,” to create The FearLess Revolution with his wife, Ana Bogusky, and Rob Schuham. He and his band of insurgents, recently launched COMMONCM, a collaborative network for rapidly prototyping social ventures under a unified brand.
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