Sharon Chang, Founder of Yoxi and Advisor to SMW NYC, shares her thoughts on the maker movement, upcoming SMW events and the most successful employments of social media. See her #SMWNYC favorite events here, and learn more about this powerhouse below:
1. What is your or your organization’s greatest success with social media to date?
Yoxi had great success spreading our crowdsourced social innovation competition “Trim The Waste of Fashion” using Tweetchats between our competitors and judges.
2. What do you think is the most exciting thing happening in the emerging technology and/or new media space right now?
The burgeoning confluence of social innovation and the maker movement is fascinating, and a truly democratizing force in entrepreneurship, design and technology.
3. What speaker or event are you most looking forward to at SMW NYC?
I am eager to experience The Hurricane Sandy Transmedia Project. Authentic and participatory storytelling around an experience which deeply impacted the NY community is key to thinking about future urban innovation and disaster preparedness.
4. What do you think is SMW’s greatest value add to the tech/media space?
Social is where everything happens now — business, entertainment, ideas, partnerships and collaborations — and SMW allows that pollination to happen in a fun, organic and inspiring way.
5. What is the most creative way you’ve seen social media used?
#Giving Tuesday is fantastic (http://givingtuesday.org/) as a way to rethink our Black Friday obsession. Also, Tumblr never fails on the fun, amusing front. I could name a thousand fantastic memes. I love this one because it’s particularly satisfying for someone OCD like me: http://thingsorganizedneatly.tumblr.com/
Editor’s note: Learn more about Giving Tuesday at the following SMW event, hosted by Fenton: GIVING GANGNAM STYLE, An Ideathon with the #GivingTuesday Team
Sharon Chang is the Founder of Yoxi, a global citizen and true New Yorker who is obsessed with food and travel. She is also a creative director, brand strategist, media executive, social entrepreneur and impact investor.