Today, Ford unveiled its new 2014 Ford Fiesta campaign at SMW NYC! It is the first innovative ad campaign created entirely by consumers.
The campaign, Fiesta Movement: A Social Remix, will choose 100 social influencers, or “agents,” and give them cars for a year! In exchange, the agents will compete in exciting challenges across major entertainment hubs including American Idol, Bonnaroo and all 4 Summer versions of the X Games. Along the way, agents will generate content that Ford will feature and distribute through paid media, social media and experiential events. To be clear: the entire ad campaign will be crowdsourced content — a bold and incredibly progressive move!
Think you have what it takes to become an agent and score one of those cars? Well, in honor of Ford kicking off this campaign at SMW, they are beginning their search for agents at our very own Global HQ!
Stop by! Check out the campaign and tell us why YOU should be the next Ford Fiesta Agent. Their fully experiential kiosk is a great place to flex your agent muscles — and it’s fun! Plus, while you’re there, you can pick the brain of our production partner MKG’s Digital Director, Dave Brown – he used to be an agent. (Where else are you going to find that kind of inside information?)
Can’t make it the Global HQ? No problem. Join the fun at fiestamovement.com
See you there!