Events That Pop: Event Submission Tips


We’re planning some exciting changes for SMW13, including hosting all official events in February at a three-floor 50,000 sq.ft. Campus at Highline Stages. Campus will feature three stages on innovation, advertising & marketing, and society & culture; several masterclass and roundtable breakout rooms, an exhibition, and collaborative workspace for attendees to connect at the conference.

As with every SMW, we want you to be a part of it. Event submissions are open until December 6th, and we’re looking forward to some incredible sessions from the SMW NYC community. To ensure you have the best chance of getting your event approved (and increase the likelihood we’ll feature it at Campus), you’ll need some tips and guidance.

Here are a few things to keep in mind when organizing your event and what we’ll be looking for at The Future of Now NYC campus:

TOPICS BY STAGE

+ INNOVATION
Trends & Predictions, Early Stage Innovation, Emerging Technology, The Collaborative Economy, Open Innovation, Internet of Things and Open Data

+ ADVERTISING & MARKETING
Big Data Analytics, Realtime Marketing, Mobile Advertising, Second-Screen Advertising, Storytelling & Content Marketing. Native Adverting, Platforms & Tools, and Future of Media & Publishing

+ SOCIETY & CULTURE
Open Government, Nonprofits & Social Enterprise, Education & E-Learning, Health & Quantified-Self, Design, Art & Film, Fashion, Lifestyle & Food, Music & Entertainment, and The Future of Work

DETAILS

+ CONTENT: Plan event content that pushes boundaries, provides thought leadership and shares fresh insight.
+ THEME: Focus on themes, topics and conversations that serve your audience needs. No sales pitches.
+ STRUCTURE: Encourage interactive discussions and debates through balanced & objective assessment.
+ FORMAT: Consider creative event formats that promote openness, collaboration & inclusivity.
+ SPEAKERS: Select speakers and participants who have proven credibility in their respective fields.
+ MODERATORS: If you have a panel, make sure someone with a strong opinion is driving the conversation.
+ DIVERSITY: Support cultural, ethnic and gender diversity, as well as differing opinions, in your programming and speaker selection.
+ HUMOR: Try to inspire the audience with a bit of comedy. Lightly poking fun at a topic or brand is entertaining.
+ VISUALS: Integrate technology and/or multimedia into your event in value adding ways.
+ PACING: Keep it moving. If attendees are not given something compelling, interactive, or creative, you’ll lose them.
+ TAKEAWAYS: Practical takeaways, instruction, and arming attendees with a skill provides a lasting memory of the event and your brand.

These topics, formats, and devices are just a starting point to organizing your own event, and we’re always excited to see ideas that are outside of what we had anticipated.

Be sure to submit your event here soon and indicate if you would like your event to be considered for our Official Campus. Again, we are considering submissions for Campus on a first-come, first-servce basis.