What’s In Store for Health? Merck Joins SMW NYC


Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.


Technology and social innovations are revolutionizing the healthcare industry. While start-ups and consumer facing brands have been able to more quickly adapt to these changes in business, healthcare is just beginning to scrape the surface of bottom-up innovation. As these new ideas take hold, what’s exciting is the massive potential that exists to drive social change — not just in our everyday life but also in longevity, happiness, and with medical accuracy and efficiency.

Value creation in the healthcare arena is now inextricably connected to digital, data, and more recently, hardware technology. Through quantified-self innovations allowing users to take control of their own data, technology is now the fiber of the 21st century health care organization. It is this understanding of the challenges and potential that has prompted us to focus more deeply on this issue this SMW14. And we are honored to have Merck onboard as our City Supporting Sponsor as the creative force behind this.

Featuring a half day track at our new Campus this February, we will be diving deep into how healthcare is changing, innovating, and who is leading the charge in the industry.

merck



Nicky Yates

Director of Communications, Social Media Week



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