Most of us are familiar with famous quote by historic department store owner, John Wanamaker, “I know that half my advertising works; I just don’t know which half.” This need no longer apply, with the analytics available to marketers to measure exactly which of their efforts are increasing engagement and converting into sales. Learn just how to measure your advertising campaigns and what to do with the insight at these events at SMW:
- Powering the Consumer Journey with Social Marketing
It’s no secret: marketers have embraced social media to connect with consumers in new and creative ways. But where’s the ROI? You gotta understand the data. So, Offerpop’s co-founder, Mark Cooper, joins Gabe Alonso, Marketing Communications Manager at Gilt. Together at this event, you’ll understand the consumer’s journey and how to leverage social data better. - Crash Course: Social Strategy, Analytics, and Advertising for Brands
Everything you need to know from social media advertising and analysis in just a few short hours. This course, led by Trina Albus (Magenta) and Drew Baldwin (from our own Social Media Week LA) breaks down the various platforms, how to manage paid advertising through Facebook, and how to see which of your social channels drive the most traffic to your site. - Social Tech Demo Breakfast: Big Data, Social Analytics, Branded Content, and Paid Platforms
Watch demos of the different tools available for marketers to track their effectiveness in real time. From trend analysis, social media analytics, to paid social platforms, this breakfast event explores the different options for marketers to engage customers and measure their success. - Masterclass: Data-Driven Channel, Content, and Campaign Intel
If you want to be the best, you gotta learn from the best. Join the Unmetric team in this masterclass to find out how you rank against others in your industry, learn how to expand your current reach, and better understand how to monitor metrics that matter. - Go Ahead In Digital: Winning with Analytics
What does social influence really look like in today’s digital world? Look at how the leading brands are using analytics to drive their strategies for the future. Hosted by W20, a panel of experts from Hewlett-Packard, Verizon, Podesta Group will discuss how data can be used to create actionable and achievable marketing goals. - The State of Real-Time vs. Predictive Marketing in 2014
If you even considering jumping into RTM, then this event is a must. You’ll hear both sides of the debate. With uberVu’s CEO, Mark Pascarella, sharing how to analyze opportunities and what to consider when jumping into RTM in one corner, we have MRY’s Chief Distribution Officer, Jeff Melton, in the other supporting his case with data on how to predict, optimize, prioritize and respond to conversation volume and velocity from all marketing efforts. - What Is Data That You Can Believe In? A Discussion on the Latest Analytics and Audience Modeling Tech
After being refined during the Obama campaign, learn what data means for the future of television advertisement. Hear from Mark Skidmore (Bully Pulpit Interactive) and Chauncey Mclean (Analytics Media Group) about the relationship between TV and digital and the impact of smart television on the future of advertising.
Register for your all-access pass to Social Media Week for more insightful events like these!
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Featured images courtesy of bluefountainmedia.