Christian Borges, a leader in the world of marketing, has led a impressive career focused on reputation and social media strategies that help brands connect with customers wherever they are. Christian is the currently the Senior Vice President of Marketing at true[X] media, a company that helps brands increase engagement and capture the true attention of their customers. We are really excited that he will be joining us for Social Media Week again this year — so, we asked him to share with us some of his favorite events in our lineup this year.
In his words:
First, let me say that boiling down this year’s list of scheduled sessions down to a Top Fave 5 was no easy task. Seriously. This year’s list of topics seemingly takes the SMW NYC experience to the next level, both with regards to relevant, meaningful content and knowledgeable expert speakers. Excited as always to be a part of it!
My Fave Five:
- Masterclass: Impulse Response, A Strategic Approach to Algorithmic Encounters
Wait – I get the chance to learn and interact with the NYTimes R&D Lab and learn about movement tracking and facial recognition, etc.? The Future of Now, damn straight!
- Masterclass: Building Wearables: A Hands-On Intro to Open-Source Interaction Platforms
I’m both personally and professionally obsessed with all things #wearabletech, and see this vertical as one of the key drivers of data and intelligence for marketers in the very near future.
- The Future of Social Music, Presented by Spotify
Music and advertising have forever been linked. In the past few years, music consumption has experienced such a drastic and aggressive transformation with the explosion of streaming music services such as iTunes, Pandora, Spotify, and the newly launched Beats (amongst many others). Where’s it all going?
- It’s Complicated: The Social Lives of Networked Teens, a Conversation with Author danah boyd and Andrew Rasiej
I am a HUGE fan of dana boyd, one of the preeminent experts and researchers on all-things related to privacy and youth-culture. Now more than ever, as a father of two little men, her words of data-driven intelligence and insight resonate with me more than ever before. When danah speaks, I listen.
- Man vs. Machine: Advertising’s Epic Battle for Human Attention
How can brands and agencies compete in an attention-driven economy? Joe Marchese has a vision: less advertising that delivers more powerful storytelling for greater effectiveness. If you can’t handle the truth, don’t come to this session.
The Changing Face of News Consumption, Hosted by WSJ
The past few months has seen the launch of such renegade news outlets as The Information, The Ozy, and even re/code. Couple that with the likes of Circa, Pulse, Flipboard – the shift in news consumption has in fact become the news.
Social Media Week, February 17-21, is fast-approaching so register now! Christian said it himself- choosing just five is hard! So make sure to check out the amazing lineup of other events that you won’t want to miss!