3 Ways To Grow Your Brand with Google+ at SMW

Google+ is heavily favored among early adopters as a social layer. With 540 million monthly active users, with 300 million viewing their Google+ stream at least once a month, while an additional 1.5 billion photos are uploaded to the site every week. “Slowly but surely we are getting a feeling that there’s a real momentum, but it is still early days and there are plenty of opportunities to grow and add new features and make them easier to use,” Matt Cooke, product marketing manager for Google+, says.

We at Social Media Week are big fans of the tool. Our office regularly uses Google Hangouts for remote meetings. And we are building our own Google+ community (if you aren’t already joining us there, you should…) So, naturally we were excited to have them join us here at SMW NYC as a City Supporting Sponsor. Through their multiple events at Social Media Week New York, Google+ is teaching us how to do social better and connect with customers in a personalized way — something we all need help with from time to time.

  1. Grow With Google
    Every brand wants to grow and expand their influence. This practical session will outline examples from smart brands that are using Google platforms to do just that. Learn how to get more content in a Google search, how to increase android downloads, and meet your marketing objectives.
  2. Make Your Brand Social Across The Web
    Did you know that your Google+ posts show in search results? It’s just one way you can use Google+ to help get your brand discovered across the web and build deeper relationships with current and future customers. Through social, brands are becoming more human and Google+ can play a significant role in helping you and your brand make more meaningful connections.
  3. Continue the Conversation with Google+ Hangouts
    Used by Barack Obama, the NFL, and the Huffington post, Hangouts are a great way for brands to connect with their customers in an increasingly personal way. In fact, our team regularly uses them to conduct remote meetings. Additionally, their feature set facilitates continued engagement by allowing you to record and rebroadcast hangouts, embed them into your own site, and allow users to subscribe for future Hangouts. Which means the tool could really help your business advance.

We are definitely looking forward to learning from the experts at Google at these seminars this week. When a leader offers to show you how to maximize what they do, you take note. Join them.