Jonathan Basker of betaworks’ Guide to SMW NYC

betaworks is a network that builds new products to change the media landscape — some of their work includes Bitly and Tweetdeck. Additionally, they make seed investments in companies and products that they believe have the potential to be game changers. VP of People, Jonathan Basker, is responsible getting some of betaworks’ amazing talent on board. Jonathan is joining us at Social Media Week and took the time to share with us the events that he is most looking forward to and why.

1. How To Build a Brand That People Don’t Buy, They Join
   This is an impressive panel of brand-forward companies. I’m excited to learn more about how these companies think about strengthening their businesses through brand identity and branded community.
2. Using Social Technology to Galvanize Residents and Improve Neighborhoods
   With San Francisco, Detroit, Austin and dozens of other US cities in periods of transition, we’re facing a real challenge in bringing our local communities together in useful and meaningful ways. I’m excited to hear how these men and women are using technology as a tool to elicit social change.
3. The Content Marketing Revolution, hosted by Percolate
   Percolate is awesome. Their branding and marketing work is awesome. I’m really excited to hear what they have to say.
4. Is Social Killing Storytelling?
   Content is King? Content is Queen? Content is King, but he’s very short? Our communication tools have changed so quickly in the last 20 years…how has this affected what we’re choosing to communicate?
5. Building Essential Products for the Social World, with John Borthwick, CEO of betaworks
   This is not to be missed. Having worked for John for over two years, I can tell you that he is one of the premier thinkers working with the Internet today. The betaworks team is cooking up some incredible stuff!