Leica is an amazing example of a company that has been around for generations, yet still manages to keep innovating and releasing cutting-edge products. This year they are celebrating their 100th anniversary of engineering precision photographic tools that help people realize their vision.
Just like this one by Andrew Xu, taken with a Leica X2.
A Leica is the kind of camera that makes photographers drool. Committed to the basics, Leica cameras use manual focus, making the resulting images that much crisper.
As a company, Leica understands that the camera is not the one that takes the amazing photographs; it is the person behind the camera.
As a company whose core competency is creating tools for content makers, they have done a great job of engaging their community to share what they create with their Leica cameras.
2014 marks a Century of Innovation for Leica Cameras. To celebrate, Leica will be providing Professional portraits to all Social Media Week attendees at Campus, utilizing their unequaled Medium Format S-system Camera. This means you’ll get to take home something to be proud of.
Register now for Social Media Week, February 17- 21, to get in on the amazing sessions and panels in our lineup this year. Bonus points for anyone photographing the events and parties of SMW with a Leica camera! See you there!
Featured image courtesy of s58y.