Marketing Lessons From Crowdfunding: The Psychology Of Success

Storytelling. Platform. Pricing. Scarcity. Urgency.

Platforms like Kickstarter and Indiegogo have completely changed how entrepreneurial and creative projects get funded and launched. But crowdfunding, like any business venture, requires more than just a dream. It takes planning, research, great marketing, and a true understanding of human psychology to know what will be successful.

On Thursday February 26, Clay Hebert, who has helped over 100 entrepreneurs raise over $25 million on these platforms, will lead an interactive tour through a series of interesting projects, Clay will explain what’s working today (and what marketers can steal) but also why the future of marketing will be very different.


Find out about all the great talks, events and speakers at this year’s Social Media Week New York event here.