Attendee Spotlight: Deanna Zandt, Co-Founder And Partner At Lux Digital, Shares Her Top Picks For #SMWNYC

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week.  Below, Deanna Zandt, co-founder of and partner at Lux Digital, gives us a look at the events she doesn’t want to miss:

  1. Measuring Attention and Intention, with The New York Times
    “We’re definitely interested to hear what the latest and greatest on how the NYT is taking this on– the traditional models of measurement– subscribers, hits, eyeballs– continue to fail us in the digital sphere, especially when measuring impact of media.”
  2. The Legal Limits of Privacy in Social Media—What You Need to Know
    “At my agency, Lux Digital, we get asked all kinds of legal questions on privacy by our clients, and we’re excited to hear what the latest and greatest is.”
  3. YouTube’s Safety Gap: A Discussion on Gendered Online Harassment
    “Gendered online harassment is a passionate area of activism for me, so there’s no way I’m missing this session. With GamerGate and more, we’ve reached a critical turning point of awareness and coalition-building for tackling one of the worst corners of Internet life.”
  4. Networks of Influence: Hosted by Translation, Elite Daily, and Crimson Hexagon
    “Core to my work with our clients at Lux is the concept that our relationships and networks are our most powerful tools, and digital should support and enhance them. This looks like a great opportunity to see how other strategists are thinking about influence.”
  5. The Neuroscience of Mindfulness: Cultivate Mental Happiness and Clarity
    “Mindfulness is a superbuzzword right now (cf: Davos!), but it’s been fundamental for me to manage my mental health, depression and anxiety, particularly as a founder and activist. The neuroscience of it all is totally fascinating for my nerdy side, too!”
About Deanna Zandt

DeannaZandt_bySophiaWallace_230pxDeanna Zandt is a media technologist, the co-founder of and partner at Lux Digital, and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler 2010). She is a consultant to key media and advocacy organizations, and her clients have included The Ford Foundation, The Daily Beast/Newsweek, and Jim Hightower’s Hightower Lowdown. Zandt is contributor to Forbes.com via her ForbesWoman “Prospect: Tech” blog, and a social media advice contributor NPR’s flagship news program, “All Things Considered.” She has advised the White House on digital strategy and public engagement. Zandt specializes in social media, is a leading expert in women and technology, and is a frequent guest on CNN International, BBC Radio, Fox News and more.