Social Snow: The #BlizzardOf2015 And Who To Follow For The Best Forecasts

This post was penned by our partner Poncho the weather cat as a piece of a multi-part series. Poncho is a new weather service that delivers customizable weather forecasts daily via email and text message, helping you plan everything from your commute to your outfit.

Remember the great #Blizzardof2015? The one De Blasio shut down the subways for? The one we were told by many a weather forecaster (myself included) would blanket us in over two feet of snow?

If it’s still a distant memory, let me remind you really quick:

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That one! Juno, they called it. We all worried, work was cancelled for most of us, and toilet paper flew off the shelves faster than you could say, “Did you hear about this blizzard?”

 But of course, just because you’re a blizzard doesn’t mean you can please everybody.

 As usual with these types of things, the blizzard turned out to be weaker than the hype. Which is great! That is what you want! Unless you are one of these folks, who were equally unimpressed by the blizzard hype AND seemingly disappointed over not having to dig themselves out of their homes:

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The consequences of a bite-sized winter storm in lieu of an all-you-can-weather blizzard buffet was clear. The entire experience left people with an overall feeling of, “Holy inaccurate forecast, Batman!” People were no longer asking whether or not kale is a survival staple but rather whom to trust during the next serious weather event — and even contrite weathermen couldn’t stop people from doubting.

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Who do we look to when we need answers about whether we should plan to have the next day off? Social media is, of course, a huge part of the answer. Even sources that were wrong about how much snow we would get were still useful in relaying government notices and in-case-of-emergency information. What became crazy clear, though, was that not all social media is created equal. Some accounts hyped up the fear factor, describing the storm as some kind of Frozen meets Michael Bay affair. Others were more interested in presenting the facts, or actually answering the question of why the storm was so overhyped in certain areas. As always with the Internet, it’s a matter of curating reliable sources.

So who to follow in future times of need? Follow my bff Eric Holthaus, “America’s weather predicting boyfriend” and meteorologist at Slate. Follow the Capitol Weather Gang and The Weather Channel, for weather updates both enthusiastically specific and corporately broad. Follow the department of transportation, your friends, your local bodega if you’re lucky enough to have a bodega you can tweet at. Follow me, for local weather updates with a bit of sass! But don’t follow anyone outside your city, lest you become disappointed by how much snow they get in comparison (cough, Boston).

About Poncho

Poncho is your best weather buddy. Every morning he’ll send you a sassy text or email telling you what’s up with the day. Frizzy hair? Bad allergies? Rainy days to train delays, Poncho’s got you covered. Sign up here for personalized weather reports every morning, tailored to your routine, delivered by email or text message.