Become A Cult Brand With These #SMWNYC Sessions

Today’s wave of cult brands – Uber, Warby Parker, SoulCycle, Tinder – are using the basic principles of branding and taking it to the next level by creating on-demand apps, social followings and customer incentive programs that breed extreme customer loyalty and fanaticism. These brands create experiences so transformative and disruptive, that once a consumer tries them out and likes what they see, they never look back. What’s more, they become their biggest champions.

Find out what it takes for your brand to succeed with these #SMWNYC sessions:

1. Tapping Millennial FOMO: A Brand’s Guide to Relevance Beyond “Real-time Marketing”

Tue, Feb 24 — 10:30 AM – 11:30 AM
From tapping into “FOMO,” to understanding teen etiquette on platforms like Instagram and Snapchat, attendees will learn how to integrate new millennial insights into their marketing plans, and offer a new real-time playbook for social media marketers.

2. From Fans to Advocates: How to Build Community and Grow #BrandLove

Tue, Feb 24 – 1:30 PM – 2:30 PM
Join Hootsuite for an interactive session discussing the best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.

3. Swipe Right: What Tinder Can Teach Brands

Tue, Feb 24 – 5:00 PM – 6:00 PM
Peer through the window into the microcosm of human behavior that exists behind the walls of online and mobile dating services, and ultimately reveal how marketers can connect with their audiences in a more meaningful way.

4. The 10 Rules Of An Open Brand: Evolving With Your Customers and Industry

Wed, Feb 25 – 12:30 PM – 1:30 PM
This presentation provides guidelines for companies to use in establishing themselves as an open business; one that can build meaningful relationships with peers and consumers, and adapt and thrive when faced with change.

5. Cult Brands 2.0: How Today’s Top Brands Breed Loyalty and Fanaticism

Fri Feb 27, 9:00 AM — 10:15AM
On this panel you’ll hear from several masters of Cult Branding 2.0 themselves, who will showcase how marketers can cultivate brand loyalists.

6. Brand Reputation Management: Tactical Ways to Build an Army of Advocates

Fri Feb 27, 10:30 AM — 11:30AM
Learn the importance of brand reputation, the factors that impact brand reputation and what you can do to manage those factors and tactical ways to build an army of advocates for your brand.

7. People-Powered Marketing: A Crash Course in Putting Consumers at the Heart of Your Brand

Fri, Feb 27 – 10:45 AM – 12:00 PM
In this session, you’ll learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.