Attendee Spotlight: Josh Karpf, Spotify’s Global Director Of Social Marketing, Shares His Top Picks For #SMWNYC

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Josh Karpf, Global Director of Social Marketing at Spotify, gives us a look at the events he’s most excited for:

“The best part of Social Media Week is the opportunity to step back, see some great speakers and sessions, and really celebrate the great work being done in our industry. It’s also a great moment to reconnect with colleagues you may not get to see very often, despite working in the same city!”

Here are a few events I’m excited about this year:”

1. Fostering Self-Disrupting, Collaboration and Innovation at Large Companies

“Beth is a visionary and has lead the transformation of GE into a 21st century technology company. Her views on transformation inside a large, industry conglomerate are applicable for any organization.”
2. Creating Video Content for How it’s Consumed

“There’s video. And then there’s video for the social web. Buzzfeed’s transformation is truly a fascinating one and we can all take a cue from their process for content creation and social discovery.”

3. Storytelling with Vine: How to Create Short Form Videos That People Remember

“So much happening in this space; looking forward seeing how some of the best-in-class practioners are doing it!


About Josh Karpf

headshotJoshua Karpf is Global Director, Social Marketing at Spotify; an award winning music streaming service. In this role he oversees user communications planning and content strategy.  Prior to this role, Josh spent 6 years at PepsiCo where he launched digital and social programs designed to drive consumer engagement.  This includes Gatorade Mission Control, the industry’s first “always on” digital command center and PepsiCo10, a breakthrough program that connected the company with cutting edge digital and mobile start ups.