Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression with Afdhel Aziz of ABSOLUT Labs

When did marketing become a game of “consumers” vs. “advertisers”? In 2016 and beyond, the companies that ultimately win will be those that partner with people to create stronger, more meaningful connections.

Afdhel Aziz of ABSOLUT Labs joins leaders from Crowdtap, Ricola, and The Burns Group at SMW New York to discuss why working alongside your customers to unlock their ideas, opinions and stories can fuel more effective marketing.

This session, “Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression, Presented By Crowdtap” will take place on Wednesday, February 24 at 4:30pm at the TimesCenter (FWD Stage).


★ Register today by purchasing your pass ★


About Afdhel Aziz

“Afdhel Aziz is a brand strategist and marketer who has worked for blue-chip companies such as Procter & Gamble, Heineken, and Nokia in London and New York. He is currently Brand Director for Absolut Vodka in the USA.

He is an expert on how to deliver cutting-edge campaigns, content and experiences that harness popular culture, working with world-class artists such as Lady Gaga, Swedish House Mafia and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, London Fashion Week, US Open Tennis and the Andy Warhol Foundation.

He has been a featured speaker at SXSW, Advertising Week and the Social Commerce Summit, and has been fortunate enough to collaborate with world-class agencies like Sid Lee, Wieden + Kennedy, Mother and Naked, on award-winning work which has been featured in the New York Times, Vice, Fast Company, Coolhunting, Billboard, Hypebeast and more.” (via LinkedIn)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: LinkedIn

146 thoughts on “Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression with Afdhel Aziz of ABSOLUT Labs

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