The Rising Value of Social Media and Live Events: Atlantic Records’ Conversation at #SMWNYC with Camille Hackney

Posted on by Tess Kaytmaz

According to a recent study, 70% of Millennials feel that social media improves the live music experience, and the majority of Millennials will take part in sharing music moments on social media while attending a live event. In fact, most Facebook users prefer their newsfeed to show their friends at live events and experiences over anything else.

So, when does social belong in the music experience – before, during and after the show – and when does it not? When do brands belong in the social exchange? What content is really being watched and appreciated? How can and should the artists themselves take part – and in what channels and communities?

Atlantic Records is a staple record label with artists new and old. Their musicians range from ABBA, Foreigner and Bette Midler to Alt-J, Frightened Rabbit, Coldplay, Bruno Mars and Ed Sheeran. One of the leading minds of Atlantic Records is Camille Hackney, EVP Brand Partnerships & Licensing.

Camille will join us for SMW New York to discuss when and where social belongs in music and the industry, and whether or not social hurts the live music experience all-together. This session “How Social Has Rocked The Live Music Experience” will take place on Wednesday, February 24th at 4:30pm at the TimesCenter (FWD Stage).

★ Register today by purchasing your pass ★

About Camille Hackney

“Camille Hackney, the EVP Brand Partnerships & Licensing of Atlantic Records cultivates these relationships between the two worlds of artists and brands then brings together in a cohesive, wonderful campaigns and partnerships. Atlantic Records is a prominent recording label and needs the best to help maintain their reputation. Camille is the person behind pairing the right music to the right campaigns. She elevates her artists by negotiating deals that puts them into the spotlight of commercials, brand sponsorship and to compliment the brand will help sponsor tours for the audience.

Before Atlantic Records she worked for a label that is now known as Elektra. It was originally a boutique record label called East/West. She started right as Digital Marketing and Branded Content started to emerge. She jumped over to Warner Music and did a year and a half stint there before she went back to Elektra before they merged with Atlantic Records. She decided to work with the Atlantic side and used her knowledge to build a top notch section for partnerships and campaigns for their artists.” (via Atlantic Records)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: Billboard

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